Table of Contents What is SSL? How does SSL work? Where is the SSL certificate located? Certification Authorities Who are some Certification Authorities you can look out for? Why do you need an SSL certificate on...
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We’ll explain later in this article how displaying email might influence your SEO, but first let’s discuss some related material. What we can say for sure is that how you display...
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If you’ve already read our guide on how to create title tags on WordPress, you might have noticed that the meta description input for each is just underneath the title...
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Table of Contents Definition The meaning behind sitemaps Why is it important to have sitemaps? They help search engine bots index all the pages on a website. Easier Navigation Easier Web Development When should...
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Maybe you hate your job, and you want to start taking on digital marketing projects with the end goal of freelancing full-time. Maybe you’re already a freelancer, but you’re on...
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Want to optimize your website’s SEO, in the hopes of ranking on the first page of Google? Then you’ve got to work on your backlinking strategy. In this guide, we...
Read MoreIn this day and age, you’d be hard-pressed to find a business that doesn’t have a Facebook page. But if you’re simply posting on your social media accounts once or...
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Table of Contents Definition Examples of a broken link error code Reasons for broken links Why are Broken Links Important for SEO? User Experience Bounce rate How to Find Broken...
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Table of Contents Definition Where can you see the Favicon? Bookmarks drop down menu Browser tabs Toolbar Apps History drop down menu Browser history Search bar Search bar recommendations Why...
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Table of Contents Definition Why you need Robots.txt Here are some things robots.txt will and will not do: Understanding robots.txt syntax Robots.txt instruction outcomes Full allow Full disallow Conditional Allow ...
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Table of Contents Definition Keyword consistency in action Keyword density vs. keyword consistency Google no longer uses keyword density as a ranking factor. Why is it important to have keyword...
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Table of Contents Definition Why is page speed important? Some of the benefits of investing in page speed are Reduced bounce rates Increase the number of times people visit your...
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Client onboarding is an increasingly important part of the sales funnel. You’re introducing a new client to your team in addition to introducing your company to that client. This short...
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Table of Contents Definition Why is alt text important? Difference between image alt text and image title Best Practices: How to write an alt text Be descriptive Avoid keyword stuffing ...
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Table of Contents Definition Why is viewport important? Impact of mobile viewport in SEO Viewport best practices Manually test your site responsiveness and viewport readiness How to configure the mobile...
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Table of Contents Definition Header tag levels Difference between <H1> and <title> The uses of Header Tags Why are header tags important? Here’s a perfect example for video content: ...
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Table of Contents Definition Why are Meta Description Tags Important? Difference between Meta Description and Snippet If you write a great meta description, search engines won’t alter your snippets. Best...
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Knowing how to promote your website online is the most important digital marketing skill to have these days. People consume online content through multiple channels, so it’s essential to plan...
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Table of Contents Definition Where can you see the title tag? Why is title tag important? What does Google say about title tags? Difference between title tags and meta titles ...
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Creating a strong brand positioning strategy is not an easy task in today’s highly saturated markets. People’s attention spans are shorter than ever before and running a company website is...
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URLs are important in the digital marketing industry, and especially in the field of SEO. URLs are the address of our online home - our website, which we want to...
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Table of Contents Description When are you likely to use hreflang? Why is hreflang important? What are the advantages of using the hreflang=x tag? It decreases your bounce rate It helps solve the issue...
Read MoreGreat news, folks! For customers on our White Label and Embedding plan, you can now send new lead data entered on your Embedded Audit form to any application that supports...
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As people spend more and more time in front of screens, digital marketing has become the most important tool to reach customers in an effective way. Digital marketing targets users...
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For customers on our White Label and Embedding plan, you can now send new lead data entered on your Embedded Audit form straight into Mailchimp (via Zapier). If you haven't...
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