SEO Concepts

Table of Contents What is a Google Analytics audit? How often should you perform a Google Analytics audit Why conduct a Google Analytics audit? What do you need to conduct a Google Analytics audit Google...

Table of Contents What is a Marketplace? What is the Difference Between a Marketplace and an eCommerce Website? Why is SEO for Marketplaces Important? Challenges of SEO for Marketplaces vs eCommerce Websites Best SEO Tips...

Table of Contents Why is it Important to Track SERPs? Helps You Track Competitor SERP Rankings Lets You Monitor Your Website's Organic Rankings Quickly Identify and Fix Reasons for Drops in Traffic Identify if Your...

Table of Contents What is keyword research? Why is keyword research important for SEO? Find what people are searching for online Understand the competitive landscape Identify low competition content opportunities Understand search intent Assists in generating new...

Table of Contents Why is it important to monitor organic rankings? Helps to identify trends Provides feedback on the effectiveness of SEO efforts 5 Ways to monitor organic rankings Make use of Google Search Console Google...

Table of Contents What is SEO benchmarking? Why is it important to benchmark your SEO? How to benchmark your SEO? Determine which metrics to benchmark Do an analysis of the respective metrics Compare technical differences between...

Table of Contents Why are keywords important for SEO? How many keywords should you focus on per page? Why focusing on fewer keywords per page is better More targeted Reduce the risk of keyword dilution The...

Table of Contents What Is An SEO Reporting Dashboard Why Is It Important To Use An SEO Reporting Dashboard? What’s The Difference Between A Dashboard And A Report? Key Sections Of An SEO Reporting...