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Subdomain SEO is the practice of optimizing a subset of your website that appears before the primary domain name. A subdomain differs from a subdirectory in structure, and search engines view both...
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What is Parasite SEO? Parasite SEO involves leveraging the authority of well-established, high-ranking websites to climb search engine results pages (SERPs). Instead of spending years building you...
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Many marketers wonder what keyword gap analysis is and how its role in an SEO strategy. Proper keyword gap analysis helps you identify underperforming keywords, hidden search terms, and high-valu...
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Do you feel like climbing the SEO ranks is an impossible uphill battle with big competitors hogging the top spots? The secret to getting ahead lies in targeting low hanging fruit keywords. These l...
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If there’s one thing every SEO professional or business owner knows, it’s that visibility in search engines is critical. However, simply tracking your own website’s performance isn’t enough. To truly
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Google has now completed the rollout of its first major Core Update for the year. The update was released on 13 March and completed on March 27, so if you’ve noticed changes in your site’s ranking...
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If you want to rank higher on Google, you need more than just keywords. You need to create and follow a topical map for SEO. A topical map helps you organize content in a way that search engines u...
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You shouldn't think of a marketing report as just a simple document, instead it’s a tool that marketers can use to tell the story behind their data. The goal of any data-driven marketing report should...
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What are Entities in SEO? In SEO, an entity is a person, place, thing, or concept that search engines can recognize and understand. You can think of an entity as something that has a clear meaning...
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Homepage SEO makes your site authoritative in the eyes of Google. Your homepage is the most important page of your website. It is like a gateway to all other pages on your domain. It should be opt...
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