The SEOptimer Blog

8 May

What is Keyword Gap Analysis & How to Do It in 5 Steps

Many marketers wonder what keyword gap analysis is and how its role in an SEO strategy. Proper keyword gap analysis helps you identify underperforming keywords, hidden search terms, and high-valu...

28 Apr

How to Find Low Hanging Fruit Keywords for SEO

Do you feel like climbing the SEO ranks is an impossible uphill battle with big competitors hogging the top spots? The secret to getting ahead lies in targeting low hanging fruit keywords. These l...

17 Apr

How to Check SERP Competitor Rankings

If there’s one thing every SEO professional or business owner knows, it’s that visibility in search engines is critical. However, simply tracking your own website’s performance isn’t enough. To truly

2 Apr

Google’s March 2025 Core Update: What You Need to Know

Google has now completed the rollout of its first major Core Update for the year. The update was released on 13 March and completed on March 27, so if you’ve noticed changes in your site’s ranking...

25 Mar

How to Create a Topical Map for SEO (with Tips from Expert Marketers)

If you want to rank higher on Google, you need more than just keywords. You need to create and follow a topical map for SEO. A topical map helps you organize content in a way that search engines u...

14 Mar

How to Create High-Impact Marketing Reports

You shouldn't think of a marketing report as just a simple document, instead it’s a tool that marketers can use to tell the story behind their data. The goal of any data-driven marketing report should...

25 Feb

What are Entities in SEO? (and Why they Matter More than Keywords)

What are Entities in SEO? In SEO, an entity is a person, place, thing, or concept that search engines can recognize and understand. You can think of an entity as something that has a clear meaning...

14 Feb

Homepage SEO Guide: How to Optimize Your Website’s Home

Homepage SEO makes your site authoritative in the eyes of Google. Your homepage is the most important page of your website. It is like a gateway to all other pages on your domain. It should be opt...

6 Feb

8 Most Important Metrics for Link Building Success

If your business is acquiring inbound links, you should really measure the value of the backlinks obtained. Link building metrics help you evaluate the overall strength of your link profile by analyzi...

31 Jan

Guaranteed SEO Services: Do They Even Exist & How to Avoid SEO Scams?

Guaranteed SEO services promising "fastest first page rankings" is highly misleading and a red flag for potential scams. You see, search engine optimization is unpredictable and Google makes thous...

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