Table of Content What is a digital marketing audit Why would you do a digital marketing audit? How do you conduct a digital marketing audit? Website audit SEO audit SEM and paid media audit Social media audit Email...
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Want your site to rank in search results? You can't go past these 6 core SEO principles. Not only are they foundational, they're recommended by SEO experts the world over,...
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In an offline context, the term "private label" is when one company manufactures a product and a different company puts their name on it and sells the product. The concept...
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Table of Content Step 1: Figure out your positioning Step 2: Build up your SEO knowledge Step 3: Build a beautiful-looking website Step 4: Get the word out Step 5: Build a pipeline to generate...
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It was Richard Branson who said "customers come second, employees first". Investing in employees is the best thing an employer can do. In 2018 Gallup's State of the Global Workplace...
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An SEO Report should outline the overall SEO performance of any given website. These reports are perfect new business drivers for marketing agencies as they can provide value up-front to...
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If you're starting an agency, already running an agency and refreshing your website, or just curious about agency world, then you'll know that agency websites are a great showcase of...
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Table of content Introduction Website header key principles Branding Size Content How to find the right size Using WordPress How to find any page header banner Image size What? Not every header banner image is...
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Before we begin, make sure you've checked out our previous article: How to Start a Digital Marketing Agency first. Firstly a big shout out to leanstack.com who developed the original Lean...
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Table of content What is a digital agency and what do they do? What kind of digital agency should you start? How do digital agencies make money? How much money do digital agencies make? Developing...
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Table of content Does domain localization help my SEO? What is a localized domain? Why localize your domain? Relevant and useful results Higher rank in local results Precise Google local search ads Increased visibility and trust in...
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If you follow us on social, you'll know we love memes! And clearly you do too! Memes are some of our most popular and shared content so we thought we'd...
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Generating new agency business and retaining existing clients has just gotten a whole lot harder in the current climate. While client marketing budgets may be reducing, brands still need to...
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Table of content Introduction What does this error mean? What causes the ‘taking too long to respond’ error? Internet connection problems Your server is overwhelmed Your antivirus is blocking site access DNS cache Outdated extensions Browsing history Chrome’s default profile...
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Table of Content Overview What activities are involved in website maintenance? Why is website maintenance important? It helps you fix security vulnerabilities It helps reduce downtime It gives you a chance to update your software and...
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Table of Content Introduction What is GoDaddy’s SEO tool? How does it work? Keyword optimization Sitemap creation Sitemap submission Pros Reporting Great for beginners Affordable Keyword generation is more specific SEO optimization suggestions Cons You still have to do a lot of work Very limited You...
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Table of Content Introduction Overview of logo concepts Standard website logo sizes Logo size best practices Default site logo size on various platforms Wordpress Squarespace Shopify Wix Examples of logo size on popular websites Examples of logo size from different websites Large...
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Stocks are in freefall, economies are being disrupted, our home and work lives are undergoing seismic changes - the likes we’ve never experienced. And its just the beginning. But with disruption,...
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Table of content Introduction What is website QA? How does QA differ from other testing types? QA vs user testing QA vs functional testing QA vs requirements testing QA vs design testing Other testing types: Why is it important? How...
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Table of Contents What is website taxonomy? The benefits of website taxonomy Metadata Type of metadata Why is context crucial? Goals of taxonomies Creating an effective taxonomy Determine the primary purpose Do keyword research for each section of the...
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Overview We assume you have set up the look and feel of your White Label Report and configured your Embed Form as per our other guide ‘How To Guide for Installing...
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Overview We assume you have set up the look and feel of your White Label Reports and configured an Embed Form as per our other guide ‘How To Guide for Installing...
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Overview In this article we’ll guide you through the process of adding an SEOptimer Embed Form to a website created on the Wix.com platform. We assume that you have built your Wix...
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Overview In this article we’ll guide you through the process of adding the SEOptimer Embedded Audit Tool to a website created on the weebly.com platform. This guide assumes that your Weebly site...
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Overview In this article we’ll guide you through the process of adding an SEOptimer Embed Form to a website created on the Squarespace.com platform. This guide assumes that you have registered with...
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