Table of Contents What is a marketing funnel? Marketing funnel stages Awareness YouTube Google Leverage other people's audience Interest Rank for high buy intent keywords Convince leads to subscribe Desire Rank for words like "best" and "top" Educate prospects Create a nurture sequence Action Create...
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Table of Contents What is a conversion funnel? Conversion funnel objectives Conversion funnel stages Awareness Interest Desire Action Re-Engagement Conversion funnel optimization Optimize your business website for SEO Convey your Unique Selling Proposition Provide valuable information to visitors Simplify purchase process Provide a loyalty...
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Table of Contents Why do you need a client questionnaire? How to think about your questionnaire design Client perception Closed-ended vs open-ended questions Run a simulation Presentation style Multiple stakeholders, competing interests What to include in a client...
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Table of Contents What are the 4 P's of Marketing? Marketing Mix Definition History of the 4 P's The First P of Marketing: Product + Example The Second P of Marketing: Price + Example The Third...
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Table of Contents What does CPC Stand For? What is CPC Advertising? How to Calculate CPC PPC Cost CPC Benchmarks Per Industry CPC vs. CPM CPC vs. CPA How to Optimize CPC in Google Adwords Relevant Ads Choosing the Right...
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Marketing professionals and business owners value search engine optimization – after all, it leads to over 300% more traffic to websites than does social media. It can be hard to...
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Table of Contents Why Agency Logos Matter Top 15 Best Marketing Company Logos Jives Media Direcly SocialLeaf Marketing The Spark Group JumpFly Archetype Copywriting Digital Natives Tinuiti KOTA Tuff Listen Creative By All Means ClickRay Dream Theory Creative Sponge How to Design the Best Creative Agency Logo Crafting the...
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Table of Contents Basic Parts of a Webpage Important Website Concepts in 2021 Website Builders and Content Management Systems Technical Website Parts Hosting Today’s business landscape is a hybrid of in-person and digital experiences. Building a...
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Clients hire marketing agencies to oversee ad campaigns, social media strategy, customer acquisition, and many other facets of promoting and building their businesses. Client reporting is one important way marketing...
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Table of Contents 1. Search Engine Journal 2. HubSpot 3. SEOptimer 4. Ogilvy Ideas 5. Copyblogger 6. Social Media Examiner 7. BBDO 8. Moz Blog 9. Seth Godin Blog 10. 360i 11. Amsive Digital 12. AdAge 13. WebMarketers 14. Orbit Media Studios 15. Kissmetrics 16. Clutch 17....
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