Digital Marketing

As businesses increasingly move online, digital marketing strategy is an indispensable part of a modern business model. Creating a digital marketing plan is the best way to manage your resources...

Table of Contents What is a marketing funnel? Marketing funnel stages Awareness YouTube Google Leverage other people's audience Interest Rank for high buy intent keywords Convince leads to subscribe Desire Rank for words like "best" and "top" Educate prospects Create a nurture sequence Action Create...

Table of Contents What is a conversion funnel? Conversion funnel objectives Conversion funnel stages Awareness Interest Desire Action Re-Engagement Conversion funnel optimization Optimize your business website for SEO Convey your Unique Selling Proposition Provide valuable information to visitors Simplify purchase process Provide a loyalty...

Table of Contents What are the 4 P's of Marketing? Marketing Mix Definition History of the 4 P's The First P of Marketing: Product + Example The Second P of Marketing: Price + Example The Third...

Table of Contents What does CPC Stand For? What is CPC Advertising? How to Calculate CPC PPC Cost CPC Benchmarks Per Industry CPC vs. CPM CPC vs. CPA How to Optimize CPC in Google Adwords Relevant Ads Choosing the Right...

Marketing professionals and business owners value search engine optimization – after all, it leads to over 300% more traffic to websites than does social media. It can be hard to...

Table of Contents What is SMB Marketing? What makes a Business Small or Mid-sized? How to have a Successful SMB Marketing Strategy? 1. Leverage SEO 2. Setup and use Google My Business 3. Invest in Content...

Connected marketing is a relatively new catchphrase that reflects marketers’ attempts to keep pace with a rapidly shifting technological and relational landscape.   Connected marketing offers a way to integrate disparate marketing...