Table of Contents Introduction Awareness stage: Create landing pages that spark intrigue Consideration stage: Educate and inform Conversion stage: Influence a purchase Conclusion Whether you sell DTC products or dabble in the real estate market, a...
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Now that Digital Marketing Conferences are back IRL, it's time to dust off your networking skills and head out to some of the most anticipated conferences and expos in 2022. We've...
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Table of Contents What is a brand audit? Why is conducting a brand audit important? How to conduct a brand audit Decide and consider your strategy Evaluate brand marketing assets Review SEO and web analytics Audit organic...
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Table of Contents What is Copywriting Software? Why Use Copywriting Software in Your Agency? What Features Do the Best Copywriting Software & Tools Have? Grammar & Spell-Checking AI Content Generation SEO Optimization Suggestions Title Generator Plagiarism Checker Content Editing...
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As businesses increasingly move online, digital marketing strategy is an indispensable part of a modern business model. Creating a digital marketing plan is the best way to manage your resources...
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Table of Contents What is a marketing funnel? Marketing funnel stages Awareness YouTube Google Leverage other people's audience Interest Rank for high buy intent keywords Convince leads to subscribe Desire Rank for words like "best" and "top" Educate prospects Create a nurture sequence Action Create...
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Table of Contents What is a conversion funnel? Conversion funnel objectives Conversion funnel stages Awareness Interest Desire Action Re-Engagement Conversion funnel optimization Optimize your business website for SEO Convey your Unique Selling Proposition Provide valuable information to visitors Simplify purchase process Provide a loyalty...
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Table of Contents What are the 4 P's of Marketing? Marketing Mix Definition History of the 4 P's The First P of Marketing: Product + Example The Second P of Marketing: Price + Example The Third...
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Table of Contents What does CPC Stand For? What is CPC Advertising? How to Calculate CPC PPC Cost CPC Benchmarks Per Industry CPC vs. CPM CPC vs. CPA How to Optimize CPC in Google Adwords Relevant Ads Choosing the Right...
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Marketing professionals and business owners value search engine optimization – after all, it leads to over 300% more traffic to websites than does social media. It can be hard to...
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