23
Mar
Stocks are in freefall, economies are being disrupted, our home and work lives are undergoing seismic changes - the likes we’ve never experienced. And its just the beginning. But with disruption,...
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Digital Marketing
30
Dec
30
Dec
Table of Contents What is website taxonomy? The benefits of website taxonomy Metadata Type of metadata Why is context crucial? Goals of taxonomies Creating an effective taxonomy Determine the primary purpose Do keyword research for each section of the...
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28
Apr
28
Apr
So you’ve started your very own restaurant, but you aren’t getting as many customers as you’d like. Well, here’s the thing: simply relying on friends and family to help you...
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26
Mar
26
Mar
Have you gone through the hard work of setting up an exciting new agency, only to run into the challenge how to actually generate SEO leads? You’re not alone. The SEO...
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07
Nov
07
Nov
If you’ve created a Facebook page or Twitter account for your business, chances are, you’ll already have linked to your website within your profile. After all, you don’t just want...
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01
Nov
01
Nov
The average website conversion rate is just 2.35%, which means that for every 100 visitors that land on your site, only 2 of them will convert. Now, if you want...
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09
Oct
Maybe you hate your job, and you want to start taking on digital marketing projects with the end goal of freelancing full-time. Maybe you’re already a freelancer, but you’re on...
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09
Oct
09
Oct
In this day and age, you’d be hard-pressed to find a business that doesn’t have a Facebook page. But if you’re simply posting on your social media accounts once or...
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11
Sep
Client onboarding is an increasingly important part of the sales funnel. You’re introducing a new client to your team in addition to introducing your company to that client. This short...
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05
Sep
Knowing how to promote your website online is the most important digital marketing skill to have these days. People consume online content through multiple channels, so it’s essential to plan...
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