Table of Contents What is website taxonomy? The benefits of website taxonomy Metadata Type of metadata Why is context crucial? Goals of taxonomies Creating an effective taxonomy Determine the primary purpose Do keyword research for each section of the...
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So you’ve started your very own restaurant, but you aren’t getting as many customers as you’d like. Well, here’s the thing: simply relying on friends and family to help you...
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Have you gone through the hard work of setting up an exciting new agency, only to run into the challenge how to actually generate SEO leads? You’re not alone. The SEO...
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If you’ve created a Facebook page or Twitter account for your business, chances are, you’ll already have linked to your website within your profile. After all, you don’t just want...
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The average website conversion rate is just 2.35%, which means that for every 100 visitors that land on your site, only 2 of them will convert. Now, if you want...
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Maybe you hate your job, and you want to start taking on digital marketing projects with the end goal of freelancing full-time. Maybe you’re already a freelancer, but you’re on...
Read MoreIn this day and age, you’d be hard-pressed to find a business that doesn’t have a Facebook page. But if you’re simply posting on your social media accounts once or...
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Client onboarding is an increasingly important part of the sales funnel. You’re introducing a new client to your team in addition to introducing your company to that client. This short...
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Knowing how to promote your website online is the most important digital marketing skill to have these days. People consume online content through multiple channels, so it’s essential to plan...
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Creating a strong brand positioning strategy is not an easy task in today’s highly saturated markets. People’s attention spans are shorter than ever before and running a company website is...
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