Google Business Profile Audit Tool

Find out exactly how your profile stacks up. Get a comprehensive review of your Google Business Profile (GBP) in seconds and uncover the insights you need to improve local SEO visibility and win more customers.

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How our Google Business Profile Audit Tool Works

Step 1

Simply enter your business name

Step 2

Choose your country

Step 3

See your GBP Audit live

Step 4

Download PDF with your branding

Get Beautiful White Label GBP Audits

Deliver stunning, professional Google Business Profile Audit reports branded with your agency’s logo, colors, and company details.

Every audit can be fully white labeled with your agency’s branding.

Download reports as polished PDFs, ready to share in proposals, client meetings, or email campaigns.

Sample PDF

What’s in the report?

Profile Completeness

A fully completed Google Business Profile is essential for strong local rankings and customer trust. It’s also one of the lowest hanging fruits for optimization.

SEOptimer’s GBP Audit Tool checks that all critical profile elements are in place, including your primary and supporting categories, accurate address and contact details, linked website, business hours, photos, and whether the profile is claimed - so nothing important is missed.

Review Performance

Google Reviews have been shown to be one of the most critical factors in both local SEO rankings and customer decision-making.

A strong review profile builds trust, drives more clicks, and encourages potential customers to choose your business over competitors.

The GBP Audit Tools helps you understand where you stand clearly with your reviews scores, review frequencies, reply statuses and more.

Keyword Targeting

The use of keywords in key areas of your Google Business Profile like your name, description, reviews and posts help Google understand what your business is about and improve your chances of appearing for relevant local searches.

We’ll check whether you’re using category relevant keywords in the key areas of your profile.

Recommendations Snapshot

SEOptimer’s Google Business Profile Audit Tool identifies issues holding back your profile and presents these prioritised by value.

We show you how to fix issues with clear, actionable recommendations, including optimizing categories, completing missing information, strengthening reviews and boosting your local rankings.

And More...

SEOptimer’s Google Business Profile Audit Tool also reviews key engagement and trust signals that help your listing stand out and perform better in local search including:

Q&A activity to ensure customer questions are being addressed and trust-building opportunities aren’t missed

Linked social profiles to confirm a consistent, connected brand presence across platforms

Use of video to showcase your business and drive stronger engagement

Posting activity and frequency to highlight whether your profile appears active and well-maintained

Why do a Google Business Profile Audit?

Check the health of your Google Business Profile

Our GBP Audit Tool analyzes any Google Business Profile and presents the results in a clear consolidated report.

Each audit includes an overall A–F score to quickly communicate performance, along with actionable recommendations for improvement.

For multi-location businesses, scores can be used to compare and rank locations by performance.

Remove Barriers to Local Visibility to Drive More Foot Traffic

Small gaps in your Google Business Profile can have a big impact on local search performance. Each audit uncovers errors, missing elements, and optimization opportunities that may be holding you back.

By acting on these recommendations, you’ll improve your local rankings and Map Pack visibility - driving more clicks, foot traffic, customer reviews, and real-world sales.

Win and Grow Local SEO Clients

SEOptimer’s Google Business Profile Audit Tool helps agencies both generate and service local SEO clients with confidence.

Create audits for any business to uncover clear, data-backed insights you can use for prospecting, lead generation, or as a value-add during sales.

The same audits then support ongoing optimization work, making it easy to demonstrate value, convert more leads, and confidently scale your local SEO offerings—all at the touch of a button.

Why are Google Business Profiles so important?

The data is clear. An optimized Google Business Profile is one of the strongest drivers of local visibility, trust, and real-world customer actions.

72% of people use Google to find local products and services. (Source)

49% of consumers use Google Maps or other map apps to look up local businesses. (Source)

Customers are 70% more likely to visit and 50% more likely to purchase from businesses with a complete Business Profile. (Source)

91% of consumers use reviews to evaluate local businesses. (Source)

The opportunity to offer Local SEO Services

The local SEO services market was valued at $2.29 billion in 2024 and is projected to reach $5.8 billion by 2035, growing at a CAGR of 8.8%. (Source)

For traditional SEO agencies, this represents a clear opportunity to expand beyond national and content-led strategies into a high-intent, conversion-driven market. Local SEO targets searches that lead directly to calls, visits, and purchases, making results easier to demonstrate and justify.

SEOptimer makes it simple to add local SEO as a scalable service, with instant GBP audits, and white label reporting to help agencies win clients and build recurring revenue.

FAQ

Frequently Asked Questions

A Google Business Profile is a free Google listing that lets businesses manage how they appear in Google Search and Maps, including their location, contact details, hours, reviews, and photos - helping customers find and choose them locally.

There is no difference. Google My Business was rebranded to Google Business Profile in 2021. The name changed, but the purpose remains the same: managing how a business appears in Google Search and Maps.

With SEOptimer’s GBP Audit Tool, you can run a complete audit effortlessly by simply entering the business name and country, and to receive an instant report with insights and recommendations.

At this stage, GBP Audits are only offered to SEOptimer users who are signed up to a plan. Sign up to a free trial today. SEOptimer also offers a general website SEO Audit tool, that is allows one free audit a day for guest visitors from our homepage.

Our GBP Audit Tool runs on average of just 20 seconds. Simply enter a Google Business Profile and receive a complete audit report live on the fly. Compare this to manually auditing every aspect of a GBP which could take hours.

Yes. Google Business Profile audit reports can be fully white labeled with your agency’s branding and downloaded as professional PDF reports to share with clients.

Yes. You can customize the report settings, allowing you to remove particular checks, change some of the text, fonts and colors in the report that you present to others.

We endeavour to make GBP Audits as accurate as possible. Our GBP auditing logic has been battled tested by real users over thousands of audits and several years of runtime. We can’t say we’re perfect - there are millions of permutations of GBP data, and GBP profiles continue to change, so occasionally something may not be right, but we respond and rectify issues as soon as possible.