Table of contents What is meta charset? How does it work? Why is it important? Is it a ranking factor for SEO? How can I add it if I need to? Different types of charset ASCII Unicode UTF-8 UTF-16 UTF32 In conclusion What...
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If you’ve created a Facebook page or Twitter account for your business, chances are, you’ll already have linked to your website within your profile. After all, you don’t just want...
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The average website conversion rate is just 2.35%, which means that for every 100 visitors that land on your site, only 2 of them will convert. Now, if you want...
Read MoreDifferent CMS platforms provides different steps to how you can update your Title Tags and Meta Description for each page or post. This guide is here to help you optimize...
Read MoreYou’ve worked on how to optimize your title tag and followed our best practices. If you haven’t read our guide you can find it here: What is title tagme What is meta...
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What do we really mean by content length? Does it refer to the number of words, images or graphics? Does a one-hour long video mean that it packs more value...
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Whether creating a page or a post, the WordPress title input is provided in the editor so that WordPress can effectively generate the title. Your theme should then declare its...
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Table of contents What is SSL? How does SSL work? Where is the SSL certificate located? Certification Authorities Who are some Certification Authorities you can look out for? Why do you need an SSL certificate on...
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We’ll explain later in this article how displaying email might influence your SEO, but first let’s discuss some related material. What we can say for sure is that how you display...
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If you’ve already read our guide on how to create title tags on WordPress, you might have noticed that the meta description input for each is just underneath the title...
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Table of contents Definition The meaning behind sitemaps Why is it important to have sitemaps? They help search engine bots index all the pages on a website. Easier Navigation Easier Web Development When should...
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Maybe you hate your job, and you want to start taking on digital marketing projects with the end goal of freelancing full-time. Maybe you’re already a freelancer, but you’re on...
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Want to optimize your website’s SEO, in the hopes of ranking on the first page of Google? Then you’ve got to work on your backlinking strategy. In this guide, we...
Read MoreIn this day and age, you’d be hard-pressed to find a business that doesn’t have a Facebook page. But if you’re simply posting on your social media accounts once or...
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Table of content Definition Examples of a broken link error code Reasons for broken links Why are Broken Links Important for SEO? User Experience Bounce rate How to Find Broken...
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Table of contents Definition Where can you see the Favicon? Bookmarks drop down menu Browser tabs Toolbar Apps History drop down menu Browser history Search bar Search bar recommendations Why...
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Table of contents Definition Why you need Robots.txt Here are some things robots.txt will and will not do: Understanding robots.txt syntax Robots.txt instruction outcomes Full allow Full disallow Conditional Allow ...
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Table of contents Definition Keyword consistency in action Keyword density vs. keyword consistency Google no longer uses keyword density as a ranking factor. Why is it important to have keyword...
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Table of contents Definition Why is page speed important? Some of the benefits of investing in page speed are Reduced bounce rates Increase the number of times people visit your...
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Client onboarding is an increasingly important part of the sales funnel. You’re introducing a new client to your team in addition to introducing your company to that client. This short...
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Table of contents Definition Why is alt text important? Difference between image alt text and image title Best Practices: How to write an alt text Be descriptive Avoid keyword stuffing ...
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Table of contents Definition Why is viewport important? Impact of mobile viewport in SEO Viewport best practices Manually test your site responsiveness and viewport readiness How to configure the mobile...
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Table Of Contents Definition Header tag levels Difference between <H1> and <title> The uses of Header Tags Why are header tags important? Here’s a perfect example for video content: ...
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Table of contents Definition Why are Meta Description Tags Important? Difference between Meta Description and Snippet If you write a great meta description, search engines won’t alter your snippets. Best...
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Knowing how to promote your website online is the most important digital marketing skill to have these days. People consume online content through multiple channels, so it’s essential to plan...
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