Table of Contents What is an SEO Manager? SEO Manager Roles and Responsibilities Different types of SEO Managers SEO Manager Salary SEO Manager Salaries outside the United States How do you become an SEO Manager? Career Progression...
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Table of Contents What is an SEO Analyst? SEO Analyst Roles and Responsibilities SEO Analyst Salary SEO Analyst Salaries outside the United States How do you become an SEO Analyst? Career Progression for SEO Analysts This article...
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This is the first article in a new blog series called Customer Case Studies. Since SEOptimer serves over 2,000 digital agencies around the world, we thought it was about time...
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Table of Contents What is the SEO average Salary? SEO Analyst Salary SEO Specialist Salary SEO Manager Salary SEO Freelancer Salaries How does the rise in Remote Work affect SEO Salaries? SEO Salaries outside the United States SEO...
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As businesses increasingly move online, digital marketing strategy is an indispensable part of a modern business model. Creating a digital marketing plan is the best way to manage your resources...
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Table of Contents What Is a Canonical URL? Why Do I Have Duplicate Content? What Does a Canonical Tag Look Like? Why Are Canonical Tags/URLs Important For SEO? When and How Should You Use Canonical...
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You should optimize your web pages for a seamless user experience. But how can you measure the quality of user experience on a site? That’s where Core Web Vitals come...
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H1 tags are a critical part of your website. Search engines use H1 tags to learn the primary content of a web page. H1 was always crucial for SEO and still...
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Table of Contents What is a marketing funnel? Marketing funnel stages Awareness YouTube Google Leverage other people's audience Interest Rank for high buy intent keywords Convince leads to subscribe Desire Rank for words like "best" and "top" Educate prospects Create a nurture sequence Action Create...
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Table of Contents What is a conversion funnel? Conversion funnel objectives Conversion funnel stages Awareness Interest Desire Action Re-Engagement Conversion funnel optimization Optimize your business website for SEO Convey your Unique Selling Proposition Provide valuable information to visitors Simplify purchase process Provide a loyalty...
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Table of Contents On-Page SEO, What Is It? Importance of On-Page SEO Difference Between On-Page SEO and Off-Page SEO On-Page SEO Ranking Factors and How to Improve Them Optimize content Use target keywords early Keyword frequency Use the...
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Table of Contents What are landing pages for? Landing page vs website What is a landing page for and why should your business have one? What makes a landing page successful? Main headline and supporting...
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Table of Contents What are Breadcrumbs? Examples of Breadcrumbs Why Should you Use Breadcrumbs on Your Website? Benefits of Breadcrumbs Makes Navigation Easier Decreases Bounce Rate Reduces Clicks to Return to a Higher Level Page Conserves Screen Space When...
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SEOptimer's White Label Reports are the perfect solution for digital agencies to provide beautiful, branded and completely customized reports to clients or prospective clients. What is a Report Template? Customization of Audit...
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You can add Target Keywords to SEOptimer White Label Reports to track a page's effectiveness in optimizing for the Target Keywords. When you define Target Keywords, we include the following five...
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SEOptimer's White Label Reports include the ability to compare performance against competitors. This is a very useful feature for quickly evaluating the performance of competing websites side-by-side with the primary site...
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Table of Contents Why do you need a client questionnaire? How to think about your questionnaire design Client perception Closed-ended vs open-ended questions Run a simulation Presentation style Multiple stakeholders, competing interests What to include in a client...
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Table of Contents What are the 4 P's of Marketing? Marketing Mix Definition History of the 4 P's The First P of Marketing: Product + Example The Second P of Marketing: Price + Example The Third...
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Table of Contents What is SEM? How does SEM Work? What is SEO? What are the Differences Between SEO and SEM? What is SEO Best For? What is SEM Best For? How Long does it Take to...
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Table of Contents Overview Benefits of outsourcing SEO for digital agencies Benefits of outsourcing SEO for SMBs Drawbacks of outsourcing Types of SEO providers SEO Agencies Freelancers/Consultants Talent Marketplaces White Labeled Service Providers How to outsource SEO How much does outsourcing...
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Table of Contents Why Does Local SEO Matter? Increased Visibility Encourages Action from Locals Boosts Local Authority Local SEO Ranking Factors Proximity Popularity Customer Reviews Relevance How to Improve Local SEO Google My Business On-Page SEO Optimize for Mobile NAP Non-Google Listings We all know how...
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Table of Contents What does CPC Stand For? What is CPC Advertising? How to Calculate CPC PPC Cost CPC Benchmarks Per Industry CPC vs. CPM CPC vs. CPA How to Optimize CPC in Google Adwords Relevant Ads Choosing the Right...
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Table of Contents What is Enterprise SEO? Features of Enterprise SEO Tools Site Auditing at scale Advanced On-page SEO tracking Site Crawling at scale Competitive Analysis Actionable Insight Identification SEO ROI The Top 5 Enterprise SEO Platform Vendors Siteimprove Conductor BrightEdge seoClarity Shameless plug:...
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SEOptimer's Keyword Research Tool is available for all customers on our White Label Plan or our White Label & Embedding Plan. There is no extra charge for this tool and...
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Google launched the Core Web Vitals (CWV) initiative in 2020 - "essential metrics for a healthy site". The rationale for CWV was to increase the quality of the user's experience...
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