02
Nov
Studying great landing page examples is one of the best ways to learn effective strategy. We’ve rounded up some of our favorites and will break down what’s effective for you. What...
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The SEOptimer Blog
Helpful hints and articles about SEO, as well as stories about our journey
26
Oct
Most of us have heard the folktale, Hansel and Gretel. Lost in the forest, the children use pieces of breadcrumb to mark their path back home. In web design, “breadcrumbs,”...
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25
Oct
SEOptimer's White Label Reports are the perfect solution for digital agencies to provide beautiful, branded and completely customized reports to clients or prospective clients. What is a Report Template? Customization of Audit...
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25
Oct
You can add Target Keywords to SEOptimer White Label Reports to track a page's effectiveness in optimizing for the Target Keywords. When you define Target Keywords, we include the following five...
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25
Oct
SEOptimer's White Label Reports include the ability to compare performance against competitors. This is a very useful feature for quickly evaluating the performance of competing websites side-by-side with the primary site...
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19
Oct
Winning a new client is one of the most fulfilling experiences for business development teams and agency founders. When a new client awards you with their business, they're placing a...
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12
Oct
The 4 P’s are a concept from the business world that helps you define your business offerings and create the best individualized marketing strategy possible. What are the 4 P’s of...
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05
Oct
in SEO Concepts
SEO and SEM are crucial components of your digital marketing strategy. Though they both relate to using search engines to drive customers to your site, they each focus on different...
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28
Sep
Search Engine Optimization (SEO) is a complex marketing activity with many tasks requiring particular expertise. It's also an area that's changing and evolving all the time (eg: Google pushes search...
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21
Sep
in SEO Concepts
We all know how crucial SEO is to digital marketing success and local SEO is the unsung hero of successful search optimization strategies. But what is local SEO, and how...
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14
Sep
What is CPC, and how can it help your business grow? Understanding CPC marketing and integrating it into your strategy is crucial for your online advertising plan. To help you...
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07
Sep
in SEO Concepts
What is Enterprise SEO? Enterprise SEO relates to the use of powerful software tools to perform advanced SEO auditing, research and site crawling for high-demand use cases typically associated with corporations,...
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31
Aug
What is SEOptimer's Keyword Research Tool? SEOptimer's Keyword Research Tool is available for all customers on our White Label Plan or our White Label & Embedding Plan. There is no extra...
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31
Aug
What are Core Web Vitals? Google launched the Core Web Vitals (CWV) initiative in 2020 - "essential metrics for a healthy site". The rationale for CWV was to increase the quality...
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24
Aug
Marketing professionals and business owners value search engine optimization – after all, it leads to over 300% more traffic to websites than does social media. It can be hard to...
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17
Aug
Crafting the perfect logo is a key way to build a new brand or revamp your existing business identity. Marketing company logos provide a vital first impression for creative agencies,...
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02
Aug
Today’s business landscape is a hybrid of in-person and digital experiences. Building a navigable website lends a major boost to your business’s credibility because it gives customers a reliable, ever-present...
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15
Jul
Clients hire marketing agencies to oversee ad campaigns, social media strategy, customer acquisition, and many other facets of promoting and building their businesses. Client reporting is one important way marketing agencies...
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06
Jul
In a creative agency, your clients count on you to deliver fresh ideas. Keeping ahead of the curve on trends and best practices is key to thriving in a digital...
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29
Jun
What is SMB Marketing? “SMB” is marketing jargon for “small and medium-sized businesses.” Typically, these businesses have smaller marketing departments and budgets and therefore rely on different marketing tactics compared to...
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22
Jun
Ever since launching our Feature Request board in 2020, we've been busy listening to our valued customers, building new features and functionality to continually improve SEOptimer. This month we launch...
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15
Jun
Connected marketing is a relatively new catchphrase that reflects marketers’ attempts to keep pace with a rapidly shifting technological and relational landscape. Connected marketing offers a way to integrate disparate marketing...
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08
Jun
Simply put, inbound leads are potential customers who come to you. New leads can find your business through a variety of marketing channels: paid search, a content-optimized blog, word of mouth,...
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01
Jun
Content production is the cornerstone of a solid online marketing strategy. Without engaging, valuable content, new visitors will bounce off your site onto a more useful one. So, what is...
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24
May
Why Do Agencies Use (and Need) SEO Software? Agencies are some of the heaviest users of software and automation in their day to day tasks. With over 2000 agency customers, here...
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