18
Jun
It was Richard Branson who said "customers come second, employees first". Investing in employees is the best thing an employer can do. In 2018 Gallup's State of the Global Workplace...
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The SEOptimer Blog
Helpful hints and articles about SEO, as well as stories about our journey
10
Jun
in SEO Concepts
An SEO Report should outline the overall SEO performance of any given website. These reports are perfect new business drivers for marketing agencies as they can provide value up-front to...
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02
Jun
If you're starting an agency, already running an agency and refreshing your website, or just curious about agency world, then you'll know that agency websites are a great showcase of...
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25
May
Table of contents Introduction Website header key principles Branding Size Content How to find the right size Using WordPress How to find any page header banner Image size What? Not every header banner image is...
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19
May
19
May
Before we begin, make sure you've checked out our previous article: How to Start a Digital Marketing Agency first. Firstly a big shout out to leanstack.com who developed the original Lean...
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19
May
19
May
Table of contents What is a digital agency and what do they do? What kind of digital agency should you start? How do digital agencies make money? How much money do digital agencies make? Developing...
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08
May
in SEO Concepts
Table of contents Does domain localization help my SEO? What is a localized domain? Why localize your domain? Relevant and useful results Higher rank in local results Precise Google local search ads Increased visibility and trust in...
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30
Apr
30
Apr
in SEO Concepts
If you follow us on social, you'll know we love memes! And clearly you do too! Memes are some of our most popular and shared content so we thought we'd...
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27
Apr
Generating new agency business and retaining existing clients has just gotten a whole lot harder in the current climate. While client marketing budgets may be reducing, brands still need to...
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21
Apr
Table of contents Introduction What does this error mean? What causes the ‘taking too long to respond’ error? Internet connection problems Your server is overwhelmed Your antivirus is blocking site access DNS cache Outdated extensions Browsing history Chrome’s default profile...
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15
Apr
Table of Contents Overview What activities are involved in website maintenance? Why is website maintenance important? It helps you fix security vulnerabilities It helps reduce downtime It gives you a chance to update your software and...
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07
Apr
Table of Contents Introduction What is GoDaddy’s SEO tool? How does it work? Keyword optimization Sitemap creation Sitemap submission Pros Reporting Great for beginners Affordable Keyword generation is more specific SEO optimization suggestions Cons You still have to do a lot of work Very limited You...
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30
Mar
Table of Contents Introduction Overview of logo concepts Standard website logo sizes Logo size best practices Default site logo size on various platforms Wordpress Squarespace Shopify Wix Examples of logo size on popular websites Examples of logo size from different websites Large...
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23
Mar
Stocks are in freefall, economies are being disrupted, our home and work lives are undergoing seismic changes - the likes we’ve never experienced. And its just the beginning. But with disruption,...
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12
Feb
12
Feb
Table of Contents Introduction What is website QA? How does QA differ from other testing types? QA vs user testing QA vs functional testing QA vs requirements testing QA vs design testing Other testing types: Why is it important? How...
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30
Dec
Table of Contents What is website taxonomy? The benefits of website taxonomy Metadata Type of metadata Why is context crucial? Goals of taxonomies Creating an effective taxonomy Determine the primary purpose Do keyword research for each section of the...
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29
Nov
Overview We assume you have set up the look and feel of your White Label Report and configured your Embed Form as per our other guide ‘How To Guide for Installing...
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29
Nov
Overview We assume you have set up the look and feel of your White Label Reports and configured an Embed Form as per our other guide ‘How To Guide for Installing...
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28
Nov
28
Nov
Overview In this article we’ll guide you through the process of adding an SEOptimer Embed Form to a website created on the Wix.com platform. We assume that you have built your Wix...
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28
Nov
28
Nov
Overview In this article we’ll guide you through the process of adding the SEOptimer Embedded Audit Tool to a website created on the weebly.com platform. This guide assumes that your Weebly site...
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28
Nov
Overview In this article we’ll guide you through the process of adding an SEOptimer Embed Form to a website created on the Squarespace.com platform. This guide assumes that you have registered with...
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27
Nov
Installing The Embedded Form using Wordpress We assume you have set up the look and feel of your report and configured embed form as per our other guide ‘How To Guide...
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26
Nov
in SEO Concepts
Table of Contents Quick Overview Identify the affected page(s) or URL(s) Identify the reason for the notification Wrong URL format Pages that should be indexed How to verify your Robots.txt is correct on WordPress? Pages that should...
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26
Nov
Table of Contents Introduction What to Include Site structure Why your site structure is important Website layout Homepage / landing page Above the fold Below the fold Features Style Guide Resources Navigation Top navigation Fixed top navigation Static sidebar navigation Static bottom navigation Caveat Template In conclusion Introduction Whether you are...
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23
Nov
Table of Contents Quick explanation of what a Favicon is How to Install Favicons Correctly Common reasons your Favicon is not showing up Syntax errors Your browser has cached your site as one without a...
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