Articles and guides for digital agency owners and digital marketing professionals covering agency growth & lead generation, omnichannel strategy, email marketing, social media marketing and paid channels.
If you're starting an agency, already running an agency and refreshing your website, or just curious about agency world, then you'll know that agency websites are a great showcase of...
Table of contents
Introduction
Website header key principles
Branding
Size
Content
How to find the right size Using WordPress
How to find any page header banner Image size
What? Not every header banner image is...
Table of contents
Introduction
What does this error mean?
What causes the ‘taking too long to respond’ error?
Internet connection problems
Your server is overwhelmed
Your antivirus is blocking site access
DNS cache
Outdated extensions
Browsing history
Chrome’s default profile...
Table of Contents
Overview
What activities are involved in website maintenance?
Why is website maintenance important?
It helps you fix security vulnerabilities
It helps reduce downtime
It gives you a chance to update your software and...
Table of Contents
Introduction
Overview of logo concepts
Standard website logo sizes
Logo size best practices
Default site logo size on various platforms
Wordpress
Squarespace
Shopify
Wix
Examples of logo size on popular websites
Examples of logo size from different websites
Large...
Table of Contents
Introduction
What is website QA?
How does QA differ from other testing types?
QA vs user testing
QA vs functional testing
QA vs requirements testing
QA vs design testing
Other testing types:
Why is it important?
How...
Table of Contents
What is website taxonomy?
The benefits of website taxonomy
Metadata
Type of metadata
Why is context crucial?
Goals of taxonomies
Creating an effective taxonomy
Determine the primary purpose
Do keyword research for each section of the...
Table of Contents
Introduction
What to Include
Site structure
Why your site structure is important
Website layout
Homepage / landing page
Above the fold
Below the fold
Features
Style Guide
Resources
Navigation
Top navigation
Fixed top navigation
Static sidebar navigation
Static bottom navigation
Caveat
Template
In conclusion
Introduction
Whether you are...
Table of Contents
Quick explanation of what a Favicon is
How to Install Favicons Correctly
Common reasons your Favicon is not showing up
Syntax errors
Your browser has cached your site as one without a...
Table of Contents
What are Ready More Buttons and Why Are They Useful?
‘Read more’ button best practices
Text legibility
Use of contrast
Actionable words
Adding benefits
Keep it short and sweet
Use ‘click triggers’
Mobile-first
Personalize
Stay in the flow
How...