Articles and guides for digital agency owners and digital marketing professionals covering agency growth & lead generation, omnichannel strategy, email marketing, social media marketing and paid channels.
Generating new agency business and retaining existing clients has just gotten a whole lot harder in the current climate. While client marketing budgets may be reducing, brands still need to...
Table of Contents
Introduction
What is GoDaddy’s SEO tool?
How does it work?
Keyword optimization
Sitemap creation
Sitemap submission
Pros
Reporting
Great for beginners
Affordable
Keyword generation is more specific
SEO optimization suggestions
Cons
You still have to do a lot of work
Very limited
You...
Stocks are in freefall, economies are being disrupted, our home and work lives are undergoing seismic changes - the likes we’ve never experienced. And its just the beginning.
But with disruption,...
Table of Contents
What is website taxonomy?
The benefits of website taxonomy
Metadata
Type of metadata
Why is context crucial?
Goals of taxonomies
Creating an effective taxonomy
Determine the primary purpose
Do keyword research for each section of the...
So you’ve started your very own restaurant, but you aren’t getting as many customers as you’d like. Well, here’s the thing: simply relying on friends and family to help you...
Have you gone through the hard work of setting up an exciting new agency, only to run into the challenge how to actually generate SEO leads? You’re not alone.
The SEO...
If you’ve created a Facebook page or Twitter account for your business, chances are, you’ll already have linked to your website within your profile. After all, you don’t just want...
The average website conversion rate is just 2.35%, which means that for every 100 visitors that land on your site, only 2 of them will convert. Now, if you want...
Maybe you hate your job, and you want to start taking on digital marketing projects with the end goal of freelancing full-time. Maybe you’re already a freelancer, but you’re on...
In this day and age, you’d be hard-pressed to find a business that doesn’t have a Facebook page. But if you’re simply posting on your social media accounts once or...