Digital Marketing

Table of Contents What is Content Production What is the difference between Content Production and Content Strategy? Step 1: Goal Setting Step 2: Decide what types of Content to Produce Cornerstone, Gated, and Evolving Content Digital,...

Table of Contents Intro Stages of selling Why are agencies "hard" to sell? Why sell your agency? Starting the selling process Calculating what your agency is worth Finding potential buyers Negotiating the deal Doing the deal Final thoughts So you've built...

Growing a digital agency can be challenging. Most of our 1500 customers are digital agencies, and we've been fortunate to learn a lot from them about the tactics used to...

What is a Video Sales Letter (VSL)?   A Video Sales Letter (VSL) is a modern version of a traditional sales letter. In the era of video, smartphones and short attention spans,...

Great websites make businesses more trustworthy. According to web credibility research from Stanford University, 75% of users judge a company's credibility based on the quality of their website. Many factors...

Table of Contents What is a digital marketing audit Why would you do a digital marketing audit? How do you conduct a digital marketing audit? Website audit SEO audit SEM and paid media audit Social media audit Email...

It was Richard Branson who said "customers come second, employees first". Investing in employees is the best thing an employer can do. In 2018 Gallup's State of the Global Workplace...