Digital Marketing

Table of Contents What does CPC Stand For? What is CPC Advertising? How to Calculate CPC PPC Cost CPC Benchmarks Per Industry CPC vs. CPM CPC vs. CPA How to Optimize CPC in Google Adwords Relevant Ads Choosing the Right...

Marketing professionals and business owners value search engine optimization – after all, it leads to over 300% more traffic to websites than does social media. It can be hard to...

Table of Contents What is SMB Marketing? What makes a Business Small or Mid-sized? How to have a Successful SMB Marketing Strategy? 1. Leverage SEO 2. Setup and use Google My Business 3. Invest in Content...

Connected marketing is a relatively new catchphrase that reflects marketers’ attempts to keep pace with a rapidly shifting technological and relational landscape.   Connected marketing offers a way to integrate disparate marketing...

Table of Contents What is Content Production What is the difference between Content Production and Content Strategy? Step 1: Goal Setting Step 2: Decide what types of Content to Produce Cornerstone, Gated, and Evolving Content Digital,...

Great websites make businesses more trustworthy. According to web credibility research from Stanford University, 75% of users judge a company's credibility based on the quality of their website. Many factors...

Table of Contents What is a digital marketing audit Why would you do a digital marketing audit? How do you conduct a digital marketing audit? Website audit SEO audit SEM and paid media audit Social media audit Email...

Generating new agency business and retaining existing clients has just gotten a whole lot harder in the current climate. While client marketing budgets may be reducing, brands still need to...