Articles and guides for digital agency owners and digital marketing professionals covering agency growth & lead generation, omnichannel strategy, email marketing, social media marketing and paid channels.
Table of Contents
What does CPC Stand For?
What is CPC Advertising?
How to Calculate CPC
PPC Cost
CPC Benchmarks Per Industry
CPC vs. CPM
CPC vs. CPA
How to Optimize CPC in Google Adwords
Relevant Ads
Choosing the Right...
Marketing professionals and business owners value search engine optimization – after all, it leads to over 300% more traffic to websites than does social media. It can be hard to...
Table of Contents
What is SMB Marketing?
What makes a Business Small or Mid-sized?
How to have a Successful SMB Marketing Strategy?
1. Leverage SEO
2. Setup and use Google My Business
3. Invest in Content...
Connected marketing is a relatively new catchphrase that reflects marketers’ attempts to keep pace with a rapidly shifting technological and relational landscape.
Connected marketing offers a way to integrate disparate marketing...
Table of Contents
What is Content Production
What is the difference between Content Production and Content Strategy?
Step 1: Goal Setting
Step 2: Decide what types of Content to Produce
Cornerstone, Gated, and Evolving Content
Digital,...
Great websites make businesses more trustworthy. According to web credibility research from Stanford University, 75% of users judge a company's credibility based on the quality of their website. Many factors...
Table of Contents
What is a digital marketing audit
Why would you do a digital marketing audit?
How do you conduct a digital marketing audit?
Website audit
SEO audit
SEM and paid media audit
Social media audit
Email...
Before we begin, make sure you've checked out our previous article: How to Start a Digital Marketing Agency first.
Firstly a big shout out to leanstack.com who developed the original Lean...
Table of contents
What is a digital agency and what do they do?
What kind of digital agency should you start?
How do digital agencies make money?
How much money do digital agencies make?
Developing...
Generating new agency business and retaining existing clients has just gotten a whole lot harder in the current climate. While client marketing budgets may be reducing, brands still need to...