The best link building services help businesses earn high-quality backlinks without having to manage prospecting, content creation, and outreach in-house.
However, choosing the right provider isn’t always straightforward. Link building companies vary widely in their methods, pricing, quality standards, and areas of expertise.
To help you compare your options, we’ve put together a list of the best link building companies.
This guide will help you find a link building service provider that fits your goals and budget whether you need a fully managed campaign, digital PR support, or white-label link building.
What is a Link Building Service?
A link building service helps businesses earn backlinks from relevant third-party websites.
Depending on the provider, this may include developing a strategy, finding suitable websites, creating content, conducting outreach, and monitoring acquired links.
The goal of hiring a link building agency is to build a stronger backlink profile that can improve search rankings, website authority, and referral traffic.
The Best Link Building Services and Companies
Linkbuilder.io
LinkBuilder.io is a specialist link building company offering fully managed campaigns for businesses and SEO agencies.
Founded in 2016, its team uses more than 20 techniques, including guest posting, broken link building, editorial outreach, digital PR, link insertions, and unlinked brand mentions.
- Best for: Fully managed link building
- Services: Outreach, guest posting, content marketing, and white-label link building
- Location: Edinburgh, UK and St. Petersburg, US
Each campaign includes competitor backlink analysis, target-page planning, bespoke outreach, and access to a custom reporting dashboard.
LinkBuilder.io says it has built more than 20,000 links for over 350 companies and publishes an extensive selection of link building case studies across SaaS, e-commerce, fintech, legal, and other industries.
Its pricing makes it better suited to established businesses and agencies with larger budgets than small businesses looking for a few individual backlinks.
The HOTH
The HOTH offers eight types of link building products, allowing businesses and agencies to order the specific services they need without committing to a fully managed campaign.
- Best for: Businesses that need link building and other SEO services
- Services: Link outreach, link insertions, digital PR, press releases, content syndication, and editorial links
- Location: St. Petersburg, Florida
The HOTH’s link building options range from manual outreach and link insertions to premium editorial placements and earned media campaigns. It also offers fully managed SEO, content creation, local SEO, technical SEO, reputation management, and AI visibility services.
The HOTH is a flexible option for businesses and agencies that want to purchase individual links or manage several parts of their SEO strategy through one provider. Its wide range of packages may be less suitable for businesses looking for a highly specialized, bespoke link building campaign.
FATJOE
FATJOE is a white-label SEO provider designed primarily for agencies, in-house teams, and freelancers that need to outsource link building at scale.
Founded in 2012, the company says it has delivered more than 250,000 orders.
- Best for: SEO agencies and white-label reselling
- Services: Blogger outreach, niche edits, multilingual outreach, digital PR, and managed link packages
- Location: United Kingdom
FATJOE offers blogger outreach and niche edits, as well as managed packages combining different link types. Its online dashboard allows agencies to place orders, invite team members, monitor placements, and export unbranded reports for clients.
The company also offers content writing, local SEO, digital PR, AI visibility, and press release distribution. Its productised approach makes FATJOE a scalable and affordable option for agencies, although businesses looking for a highly customized link building strategy may prefer a more consultative provider.
Siege Media
Siege Media is an organic growth agency that earns backlinks by creating content designed to rank and attract citations naturally.
- Best for: Content-led and passive link acquisition
- Services: Content marketing, digital PR, original research, SEO strategy, and link building
- Location: United States
Rather than focusing heavily on individual link placements, Siege Media creates data studies, tools, reports, and search-driven content around topics with strong “link intent.”
As these linkable assets rank, they can continue earning links from publishers, journalists, and bloggers over time.
This approach is best suited to established brands that want sustainable link growth alongside traffic and brand visibility.
Respona
Respona offers a fully managed link building service where customers pay for each completed placement rather than committing to a monthly retainer.
- Best for: Flexible, pay-per-result link building
- Services: Prospecting, outreach, content creation, publishing, and brand placements
- Location: Maryland, United States
Customers provide their target pages, anchor text, and preferred publisher tier, after which Respona handles prospecting, content creation, outreach, and placement.
Prices range from $100 for DR 20+ websites to $500 for DR 60+ placements, with bulk discounts available.
Respona also allows customers to request listicles, reviews, comparison guides, news articles, or contextual placements. Standard delivery takes 28 days, while domain pre-approval and 14-day delivery are available as paid add-ons.
Stellar SEO
Stellar SEO provides custom and pay-per-link services for businesses, enterprises, and SEO agencies.
- Best for: Custom campaigns in competitive industries
- Services: Custom outreach, guest posting, niche edits, consulting, and white-label link building
- Location: United States
Every managed campaign begins with an assessment of the client’s goals and competitors, followed by a personalised strategy, manual outreach, and ongoing reporting. Stellar SEO also allows customers to order individual guest posts and niche edits without a long-term contract.
Its experience in competitive industries such as legal, finance, SaaS, e-commerce, and real estate makes it a strong option for businesses requiring a more custom approach. However, its managed packages are likely less suitable for smaller businesses with limited link building budgets.
Sure Oak
Sure Oak provides custom link building campaigns for B2B, SaaS, financial services, insurance, and education brands.
- Best for: B2B and competitive industries
- Services: Guest posting, link insertions, digital PR, link reclamation, and white-label link building
- Location: United States
Its process includes competitor research, publisher prospecting, quality vetting, outreach, and monthly reporting. Sure Oak evaluates websites using factors such as relevance, organic traffic, Domain Authority, and Trust Flow.
Packages begin with ten links per month from websites with a minimum DA of 30. Sure Oak also offers broader SEO, content marketing, and AI search optimization services, making it suitable for companies seeking support beyond backlink acquisition.
Link Building HQ
Link Building HQ provides white-label and standalone link building services for agencies and brands across more than 150 industries.
- Best for: Affordable and scalable link building
- Services: Guest posting, digital PR, enterprise, multilingual, and white-label link building
- Location: Orlando, Florida
Customers can order a single backlink or scale campaigns without a fixed minimum. Link Building HQ handles website prospecting, manual vetting, outreach, content creation, and reporting through its online portal.
uSERP
uSERP is a link building and SEO agency specializing in high-authority backlinks for SaaS, fintech, healthcare, and enterprise brands.
- Best for: SaaS and enterprise link building
- Services: Editorial outreach, digital PR, guest contributions, link insertions, and content development
- Location: Denver, Colorado
Its campaigns combine competitor backlink analysis, target-page planning, anchor text strategy, outreach, and performance tracking. Customers receive access to a reporting dashboard that connects with Google Analytics to monitor links, rankings, traffic, and conversions.
uSERP has worked with brands such as monday.com, Robinhood, CrowdStrike, and Freshworks.
Its focus on high-authority placements and business outcomes makes it better suited to established companies with larger budgets than businesses seeking inexpensive individual links.
Is Link Building Still Relevant to SEO?
Yes, link building remains relevant to SEO. Google confirms that it uses links as a signal when determining the relevance of pages, although backlinks are only one of many factors considered by its ranking systems.
A Backlinko study analyzing 11.8 million Google search results found that the top-ranking page had an average of 3.8 times more backlinks than pages ranking in positions two through ten.
The study also found that the number of domains linking to a page had a stronger correlation with rankings than any other factor examined.
This doesn’t mean backlinks guarantee higher rankings, but it shows that they remain common among top-performing pages. The focus should be on earning relevant, editorial links from trustworthy websites rather than building as many links as possible.
How Much Does Link Building Services Cost?
Link building services typically cost between $100 and $500 per backlink, while fully managed campaigns generally range from $2,500 to $10,000 or more per month. Enterprise campaigns targeting a high volume of authoritative websites can exceed $20,000 per month.
Published prices vary significantly between link building providers.
For example, Respona charges between $100 and $500 per successful placement, while Sure Oak offers monthly plans starting at $3,500 for 10 links. LinkBuilder.io starts its entry plan at $2,999 per month for 8 links.
The final cost normally depends on:
- The authority and organic traffic of the target websites
- How competitive or specialised your industry is
- Whether content creation is included
- The number of links required
- Whether you need guest posts, link insertions or digital PR
- The level of strategy, reporting and account management provided
Price alone should not determine which company you choose.
A cheaper placement provides little value if the website is irrelevant, receives no genuine traffic or exists primarily to sell links. Ask each provider how it evaluates websites and what is included before comparing quotes.
How to Choose the Best Link Building Company
Before choosing a provider, consider the following factors.
Define What You Want to Achieve
Decide whether you want to improve specific rankings, build overall domain authority, earn referral traffic or strengthen visibility within a particular industry.
Clear objectives make it easier to choose a suitable service and measure its performance.
Decide Which Responsibilities You Want to Outsource
Some companies manage the entire process, including strategy, prospecting, outreach, content creation and reporting. While other link building services only secure placements.
Establish what your internal team can handle and which tasks require external support.
Review Sample Links and Case Studies
Ask for examples of previous placements in industries similar to yours.
Case studies can also show whether the company has produced measurable improvements in rankings, organic traffic or visibility.
Pay attention to the relevance and quality of the websites, not simply the number of links delivered.
Start with a Trial Campaign Where Possible
A smaller initial campaign lets you evaluate communication, link quality, turnaround times and reporting before making a larger commitment. Agree on the selection criteria and expected deliverables in advance so that you can assess the results fairly.
Questions to Ask a Link Building Company
- How do you find and evaluate websites for link placements?
- Can I review or approve websites before links are placed?
- Which link-building methods do you use?
- Do you have experience working in my industry?
- Can you provide sample links or relevant case studies?
- Who creates the content, and is it included in the price?
- What results and reporting should I expect?
- How do you handle links that are removed after publication?
- Are there any minimum commitments or contract terms?
How to Measure the Results of a Link Building Campaign
The link building service you choose will likely send you a monthly breakdown of all the links they’ve built, however, you should still track these links on your own.
Start by tracking how many new backlinks you earn, the quality and relevance of the referring websites, and which pages receive those links.
SEOptimer’s Backlink Checker and Research Tool can help you review new links, referring domains and competitor backlink profiles.
You should also check whether your target pages improve in search rankings and organic traffic over time.
Because backlinks can be removed or changed, use SEOptimer’s Backlink Monitoring Tool to track their status and identify lost links that may need to be reclaimed.
Focus on the overall trend rather than the number of links alone. A successful campaign should attract relevant backlinks while contributing to stronger rankings, visibility and organic traffic.
Is Hiring a Link Building Company Worth It?
Yes, hiring a link building company can be worth it if your team lacks the time, expertise or industry relationships needed to manage campaigns internally. Effective link building involves research, prospecting, outreach, content creation and follow-ups, all of which can require significant resources.
A good provider gives you access to an experienced team, established processes and specialist tools. This can help you earn relevant backlinks more consistently, improve your search visibility and allow your internal team to focus on other priorities.
However, the results depend heavily on the provider you choose. Look for a company that uses transparent methods, prioritizes relevance and quality, and clearly explains how its work supports your wider SEO goals.
Frequently Asked Questions
What is the best link building service?
The best link building service depends on your goals, industry and budget. Look for a provider that earns relevant links from genuine websites, explains how opportunities are vetted and provides transparent reporting.
What does a link building company do?
A link building company plans and manages campaigns to earn backlinks from other websites. Its work may include competitor research, prospecting, outreach, content creation, placement management and backlink monitoring.
Is link building still effective?
Yes, relevant, high-quality backlinks can strengthen a website’s authority and support higher search rankings. However, low-quality or manipulative links can provide little value and may put your website at risk.
How long does link building take to work?
Link building usually takes several months to produce noticeable results. The timeframe depends on your competition, website authority, content quality and the strength of the links you earn.
How many backlinks do I need?
The right number of backlinks depends on your existing backlink profile and the links already pointing to your website, as well as those held by competing pages. Focus on earning relevant, authoritative links consistently instead of reaching an arbitrary total.
Final Thoughts on Choosing a Link Building Service
Choosing between the best link building services ultimately comes down to finding a company you can trust with your website’s reputation.
Take the time to speak with several providers, compare their answers and choose the one that communicates clearly and sets realistic expectations. The right partnership should feel transparent from the beginning and give you confidence in how your brand is being represented online.
