Table of Contents Introduction What to Include Site structure Why your site structure is important Website layout Homepage / landing page Above the fold Below the fold Features Style Guide Resources Navigation Top navigation Fixed top navigation Static sidebar navigation Static bottom navigation Caveat Template In conclusion Introduction Whether you are...
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Table of contents Introduction What are inbound links? Other types of links Outbound links Internal links Why are inbound links important? Higher rank in search engine results Increased traffic Increased brand awareness Creates a chance for business relationships How to get...
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Table of Content Introduction What is pagination? Examples of sites where pagination is used Crazy Coffee Crave Influence On YouTube Oscar Hunt SlideShare Search Engine Why use pagination? Better user experience Easier navigation How does pagination impact SEO? Affects your site’s crawling by...
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Table of Contents Best practices when designing a footer Introduction Creation of internal links Prompting for action Easier navigation Links to brand properties A source of important information Helps with passing link equity Helps to build credibility and trust What...
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Table of Content What is a landing page redirect? How does it work? How do landing page redirects impact SEO? They result in uncrawlable landing pages They result in bad user experiences How to fix landing...
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Table of contents Overview What is IP canonicalization? Why is IP canonicalization important for SEO? Unique content gets to rank Site ranks higher Checking for IP canonicalization issues 1.Enter your site’s IP address into your browser How to...
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Table of contents Introduction The pro-hyphen use school of thought The anti-hyphen use school of thought Putting the two schools to the test: do hyphens impact SEO? The verdict A note about top-level domains and sub-pages Top-level...
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Table of contents What are Google related searches? Why is it important? Searches related to SEO Examples of Google related searches in action How do Google related searches work? Mobile related searches How do we use Google...
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You have invested a considerable amount of time, effort and money to build a site that serves your customers or audience, and your business goals. You have worked really hard...
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Table of contents Why you need to find all the pages on your site How your content actually gets to be seen What is crawling and indexing? Links Sitemaps CMS What is indexing? Using robots.txt Using ‘noindex’ What are orphan...
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