SaaS businesses are unique to other types of businesses in that they require specialized skills to grow and scale. SaaS businesses require a unique approach to SEO since this is oftentimes the highest-converting marketing channel for software companies.
As a result of this, founders need to be able to find the best SEO agencies for their SaaS companies. In this article, we will share a list of the top SEO agencies for SaaS and share some insights on the importance of SEO for these businesses.
Does SEO Work for SaaS Businesses?
As a new SaaS founder, you might be wondering what the best marketing channel is for promoting and growing your business.
The fact is that SEO is an extremely important and powerful marketing channel for SaaS businesses, and can lead to impressive results.
Image source: Search Engine Land
For instance, one SaaS company was able to increase organic leads by 329% and organic traffic by 721% through the use of SEO as a marketing channel.
Another case study reveals how an SEO agency was able to increase keyword rankings by 147% for one of their SaaS clients.
Another reason why SEO is such an effective marketing channel is because it is very cost-effective. Unlike PPC or paid social media marketing, your traffic and ultimately conversions won’t fall off after the campaign is over.
If your SaaS business is able to maintain its rankings for relevant search queries, you’ll have new customers coming to your website for as long as the relevant web pages are accessible.
So yes, SEO does work for SaaS businesses.
What is a SaaS SEO Agency?
A SaaS SEO agency is a marketing agency that specializes in helping Software-as-a-Service (SaaS) brands and companies to grow their search engine marketing performance.
This entails improving search engine rankings, fixing on-site errors, improving a domain’s backlink profile, generating more website traffic, etc.
Common SEO Services for SaaS Businesses
The most common SEO services that agencies provide include the following:
- On-page optimization
- Content creation/content marketing
- Technical SEO
- Keyword research
You may be wondering why “content creation” is on that list. Although not directly related to search engine optimization, content plays a vital role in attracting new users and building your search engine rankings.
SEO agencies will typically create relevant content with internal links to the most important product pages. Then they’ll build links to these content pages with the goal of passing the link value to the linked product pages.
Why Hire an SEO Agency for Your SaaS Business?
There are two main reasons why a SaaS business will want to hire an SEO agency:
- By hiring an SEO agency, a SaaS business can get expert help in obtaining higher search engine rankings. If you’re starting out and you don’t have an in-house SEO professional or an entire marketing team, then an SEO agency can act as an in-house SEO consultant for your SaaS company.
- You’ll be able to leverage their insights and previous experiences growing SaaS brands. Because you get immediate access to top SEO talent, you’ll likely end up growing at a much faster rate than if you tried doing your SEO by yourself.
Top SEO Agencies for SaaS Businesses
We’ve collected a list of top SEO agencies for SaaS businesses. The agencies in this list have been vetted based on their ability to rank for target keywords such as “saas seo agency”, “saas marketing agency”, etc.
The first SaaS agency for SaaS on our list is Skale – an SEO and link-building agency. Their number one goal is to “Turn your SEO channel into a growth machine and significantly increase your MRR.”
Some of their previous and current clients include well-known brands such as Hubspot, Piktochart, G2, Slite, and more.
Skale offers three primary services:
- SEO consulting: this service offering entails guiding your SEO team to scale your SEO results and performance.
- SEO management: Skale will take full control and responsibility of your entire SEO marketing channel and strategies. This service includes keyword research, on-page optimization, technical SEO audits, and link-building.
- Link-building: creating link-building campaigns to secure quality links. This service offering also includes creating great content to build links to.
The next SEO agency for SaaS is based out of Florida in the United States. Simple Tiger is an SEO SaaS marketing agency that offers all of the services that one would expect from a SaaS SEO agency. This includes keyword research, technical optimization, content marketing, and link-building.
Not only does Simple Tiger offer these core SEO services, but they also have an in-house team that can create and manage PPC campaigns for SaaS.
Simple Tiger has worked with and helped big names in the SaaS industry, including Segment, JotForm, BidSketch, ContractWorks, and Bitly.
This next agency has been in the SEO industry even before Google came into the picture. Accelerate Agency uses a combination of human expertise and artificial intelligence to create complete search engine marketing strategies.
The services offered by Accelerate Agency include:
- Technical SEO
- On-site SEO
- Content marketing
- Large-scale outreach and link-building
Accelerate Agency has helped SaaS companies such as RingCentral, PandaDoc, Brightpearl, and many other well-known companies.
This agency has also won multiple awards including being the winner of the US Agency Awards 2022.
The next SEO agency on our list is a performance marketing agency that boasts an average rating of 4.8 out of 5 on Clutch. Directive Consulting offers a broad array of services for B2B SaaS companies, these services include:
- Paid marketing
- Video marketing
- Marketing strategy
With six offices spread out over four different countries, Directive Consulting is a truly global team. They helped companies such as Sumo Logic, Sendoso, ZoomInfo, and many more to help grow their monthly signups, organic traffic, and other SaaS KPIs.
Embarque is a premium SaaS SEO agency that has worked with companies such as MailJet, Buy me a coffee, EmailOctopus, and many more.
This agency specializes in SEO content marketing for SaaS companies and as a result, offers the following services:
- SEO keyword research
- Content republishing
- SEO blog posts
- SEO landing pages and copywriting
- SEO content audits
If you’re looking to hire an SEO content marketing agency for your SaaS company then Embarque should make your list of top 5 options.
If you look at their Clutch profile, you’ll notice that most reviews include something along the lines of “worth the investment” which indicates that most clients are very satisfied with their services.
While not a pure SaaS SEO agency, Smash Digital deserves to be on this list of SEO agencies for SaaS businesses.
Specializing in link-building, Smash Digital has built over 4,500 links (with an average DR of 68) in the last 12 months.
If you’re looking to scale your link-building efforts and improve your backlink profile, then Smash Digital is a good agency to consider.
Although they specialize in link-building, they also offer the usual SEO services that you’d expect from an agency in this space. This includes on-page optimization, content audits, and content writing.
If you’ve been looking for SEO agencies for your SaaS business then you might have come across SEO.com.
Offering local SEO, national SEO, and enterprise SEO as core services, this team of search engine optimization experts will be able to assist you in improving your SEO rankings and performance.
With more than 100 years of combined experience, SEO.com has built a track record of obtaining results for big, Fortune 500 companies as well as a range of local businesses.
Single Grain is one of the most well-known digital agencies out there. This digital agency has experience in helping SaaS, ecommerce, and crypto businesses.
Having worked with enterprise B2B and B2C software companies like Intuit, Uber, Amazon, and Nextiva, Single Grain knows how SaaS companies work and how to grow them.
Single Grain doesn’t just specialize in SaaS SEO, but they also offer an entire suite of marketing services to create a comprehensive digital marketing strategy and action plan.
So apart from SEO, they also offer content marketing, PPC, Facebook advertising, and conversion rate optimization solutions.
Fortis provides SEO and content marketing services for B2B SaaS companies. Based out of Croatia, Fortis services clients in both the US and the EU.
While Fortis doesn’t provide your typical SEO services such as site audits and on-page SEO, they are very focused on being the best content marketing agency for SaaS companies.
If you want help in producing content that ranks, then Fortis is a very viable option to consider.
Ranked number 1 among 142 SEO companies in Oklahoma, Outpace is an SEO agency that has won numerous awards and boasts with several 5-star ratings on various review platforms.
This SEO agency offers the full range of SEO services:
- SEO audits
- Technical SEO
- Web design
- SEO content writing
- Off-page SEO
- Local citations
- Content marketing
- Reputation SEO
While Outpace doesn’t solely focus on the SaaS industry, they’ve got the necessary skills and expertise to help almost any business.
Instead of hiring an SEO agency for your SaaS business, you can also do it yourself with our software.
Our easy-to-use SEO software can be used by SaaS companies to run comprehensive audits of their sites, track keyword rankings, and perform keyword research.
This concludes our list of top SEO agencies for SaaS businesses. When hiring an SEO agency for your SaaS company, be sure to check if the agency can rank for relevant search queries such as “seo for saas” or “saas seo agency”.
If the agency is not able to rank its own website then how will the agency be able to help you obtain higher search engine rankings?