Quite frankly, I think most of us would rather be extraordinary.
Especially when it comes to affiliate conversions.
In sports, for example, it's hardly a compliment to call someone average. In fact, it might be viewed more as an insult.
However, there are some cases when "average" is a synonym for "successful."
Affiliate marketing is one of those special cases where being average is actually a good thing. Because, let's face it: With enough site visitors, an average conversion rate means that you're making a good amount of money.
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By focusing on amplifying this targeted traffic, you can not only increase the number of pageviews you're getting, but also the number of conversions. If you play your cards right, your conversion rate can be greatly improved.
2. Aim for the End of the Marketing Funnel
It shouldn't be the affiliate's job to convince someone that they need to buy something. Instead, the affiliate is there to guide readers to a product that solves an already existing problem.
So, find out what problems your readers are facing, and solve them!
Another way to get in at the end of the marketing funnel is to show readers the best version of the product that they already know they need or want.
3. A/B Test Your Link Placement
How many affiliate links do you place on each post? How many of your posts actually contain affiliate links?
There are two extremes which can each be just as easy to fall into in this case: too many or too few.
If you're bombarding readers with multiple affiliate banners and a lot of text links throughout each post, they'll be less likely to click through. (Not to mention that this is horrible for SEO.)
On the other hand, if you place links too sparingly, readers won't have anywhere to click in order to convert!
The goal is reaching that delicate balance which allows readers to see and use affiliate links without feeling overwhelmed by them.
How do you make sure that your links are in the right places? Test out different places on your posts to see where affiliate links convert the best.
For example, try to make sure that there's an affiliate link or banner above the fold. Also, don't forget to include affiliate links in multiple places during a review post, not just at the beginning or the end.
4. Find Products That Relate to Your Audience
Let's say that you run a pet-related affiliate website and someone comes to your website in search of information about cats.
If you only display banners with dog food or only link to websites with dog supplies, the cat lovers will simply move on.
This is true for any type of affiliate website. In order to convert readers, you need to make sure that you're providing them with affiliate products that appeal to their needs or wants.
So, when deciding on which affiliate products to promote, think carefully about your audience. Get into your readers' minds.
Find out what they like, what they dislike. Get on forums or social media and figure out what problems they're facing. Research the kind of things that your audience is actually buying.
Then, promote those products!
5. Shop Around for Affiliate Programs Within Your Niche
Not all affiliate programs are created equal. Your job as an affiliate is to send traffic to the merchant's website, but how well is their website set up to convert?
Industries that didn't do as well included industrial supplies, food, and beverage.
So, if you're looking into different niches, try and do some research to see what kind of conversions that industry is seeing currently.
This will help you choose an industry that is actually converting online, which means you'll see more conversions as an affiliate.
Final Thoughts on Average Conversion Rates
In this article, we've seen that an average affiliate conversion rate is somewhere between 0.5% and 1%. However, do not despair if you're below this average number!
As we've discussed above, there are plenty of ways to increase your conversion rate, including relating better to your audience, testing link placement, livening up your call to action and adding social proof.
All of the steps above will help you to reach those average affiliate conversion rates, and become a successful affiliate marketer!
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