“SEOptimer is our number one external tool for generating cold leads. We have the embed tool on every single page of our website — in English and in French — and it’s the centrepiece of how we convert cold traffic into clients.”
Design Your Form
We’ve got the most options of any product on the market. Configure the Embed Form's layout, behaviour and language, and control exactly what the Audit Report shows – branding, text and which checks are included.
Show the report as a modal, in a new tab, send the customer to a new page, or just show a 'thank you' message. Add calls to action to get leads to take the next step.
Style it However You Like
Make the form feel like a native part of your site – choose the direction, fonts, colors and borders to match your brand.
Want more control? Dive into the clearly exposed CSS and style every element exactly how you like.
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Customize Your Report
Customize reports to your heart’s desire – Add your own logo, company details, fonts and colors to suite your brand.
Choose which specific checks and sections you’d like to show, and add custom text content for that personal touch.
Embed in 5 Minutes
Installation is a breeze. Simply copy and paste the Embed HTML Code into your webpage.
The Embed Tool has been tested across hundreds of websites and CMS types.
Now with a WordPress Plugin for even easier installation.
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Integrate With Your Systems
Send your leads and their PDF reports directly to any other system when they submit your Embed Form. We offer a simple no-code Zapier integration that can be setup in just a few clicks.
Add prospects to Hubspot for contact by sales reps, send a drip campaign from Mailchimp or get an alert in Slack when the New Lead comes through. The possibilities are endless with Zapier's 2000 apps and integrations.
Alternatively, for more advanced workflows or custom coded integrations, send data directly from our POST based Web Hook to an endpoint or script.
More: Run Reports From Your Own Domain
SEOptimer's domain names and branding can be hidden from user's reports, and replaced entirely with your own Custom Domain, giving a more consistent and professional brand experience that all runs securely over SSL.
Why’s SEOptimer better than other tools?
Customise almost everything — fonts and colors to suit your brand, the report intro and title text, which specific checks are enabled and how they are scored, the depth of explainer text, the subdomain or custom domain reports are served from, and even the favicon, HTML title and meta description.
There’s a lot more to a website than just On-Page SEO. We audit across SEO, GEO, Rankings, Backlinks, Social, Usability and Performance – surfacing the issues that matter not just for search engines, but for real users, accessibility and now AI visibility too.
We view a website like a real user, using a browser instead of a bot just reading code, and can see dynamic content and scripts that other tools will miss.
Our reports run fast – the majority of pages can be fully audited, with a branded PDF generated in under a minute.
SEOptimer has been running since 2012 and has performed tens of millions of audits. Any issues or edge cases that surface are quickly investigated and rectified, so you can rely on accurate, consistent results.
Every report now includes a dedicated Generative Engine Optimization (GEO) section, measuring how accessible, identifiable and citable your site is to LLMs and AI search – so you can advise clients on the fastest-growing area of search.
