Backlinks are links to your site from another site. Search Engines like Google can see these links, as use them as a strong indication of the importance and authority of your page or content. In general, more links from other authoritative websites will improve the ranking ability of your site. Backlinks are a very strong ranking factor.
Building Links can be a long and ongoing activity. The best methods are adding your site to relevant online directories, simply asking other sites to link to you, guest blogging on other websites and creating 'lead magnet' content that others will want to share. We dive into more ideas in our guide.