About the Company
Rococo Digital is a full-service marketing agency based in West Sussex, UK. Under director Jake, the agency covers the full marketing stack — development, SEO, PPC, and a particular focus on analytics and data. Their client base spans pharmaceuticals, e-commerce, and everything in between. Rather than specialising in a single niche, Rococo Digital's edge is in the depth of its data-driven approach and its ability to translate complex marketing performance into clear, actionable insight for clients.
Jake introduced SEOptimer to the agency around two years ago. Since then it has become, in his words, a tool they would not be able to go without — embedded into every stage of the client journey, from the first cold outreach to monthly reporting for retained accounts.
The Challenge
Before SEOptimer, Rococo Digital's outreach and reporting processes were largely manual. Putting together the kind of website audit that could meaningfully support a sales conversation — covering SEO health, technical performance, backlink profile, and competitive positioning — could take hours. That time cost was a hard ceiling on how much prospecting the team could do in a given week. Two outreach packages a week was a realistic upper limit.
The same problem existed on the client retention side. Monthly and quarterly reporting required significant time to compile, and the resulting documents were often too complex for clients to digest without a detailed walkthrough. Tools like SEMrush and Ahrefs, while powerful, produced output that was built for practitioners — not for a pharmaceutical marketing manager or an e-commerce founder who wanted to understand whether things were getting better or worse.
The agency needed something that could do three things at once: generate audit data quickly, present it in a format clients could understand without hand-holding, and integrate into both the sales and the reporting process without adding to the workload.
The Results — In Numbers
On sales conversion: before using SEOptimer in the sales process, Rococo Digital's close rate in client meetings was around 60%. With the SEOptimer report as part of the pitch, that figure has jumped to 85-90%. That is not a marginal improvement — it is the difference between closing roughly three in five meetings and closing nearly nine in ten.
On website conversion: the embedded SEOptimer audit tool sits on the Rococo Digital website as a call to action for organic visitors. Before it was in place, the website converted at around 3%. With the embed tool live, that figure has doubled to 6%. For an agency that actively drives traffic to its own site as part of its business development strategy, that represents a significant and ongoing uplift in lead volume from the same traffic.
On outreach volume: manual audit production limited the team to roughly two outreach packages per week. With SEOptimer handling the audit generation, that number has scaled to between 10 and 20 per week — a five to tenfold increase in capacity, with no additional headcount.
"When we've got the report in the room, we're jumping to 85, 90 percent in terms of getting them over the line. And the conversion on the website has gone from around 3% to 6% — which is a drastic jump considering the traffic we get."
How They Use It
Jake describes SEOptimer as a full client journey tool. Most agencies use it for one thing: lead generation, or reporting, or outreach, but Rococo Digital uses it for all of them, and the thread runs continuously from first contact to long-term account management.
At the prospecting stage, the team identifies companies they want to approach, runs audits on the back end, and sends the reports to prospects with personalised feedback and commentary. The audit gives the sales conversation an immediate foundation — not a pitch, but a diagnosis. The prospect arrives at the meeting already holding data about their own website, which changes the dynamic entirely.
During onboarding, the report serves as a benchmark. Whether or not a new client has seen a report before, running one at the start of the relationship establishes a clear baseline — what the site looks like on day one — against which all future progress can be measured.
In ongoing account management, reports go out monthly or quarterly, showing clients the improvements over time. This is where the reporting functionality earns its keep in terms of client retention. When a client can see their score moving in the right direction month over month, it reinforces the value of the work being done on their behalf. The data makes the case so the account manager does not have to.
The competitor comparison feature is also a regular part of Rococo Digital's reporting. By running the same audit on a client's main competitors, the agency can show not just where the client stands in absolute terms, but how they compare to the businesses they are actually competing against — and where opportunities exist to close the gap or extend a lead.
"We use it for near enough every client. We set them up on the system. It's in our day-to-day working life on a continuous basis — for our own sake and for our clients' benefit."
Why the Reports Work With Clients
One of the consistent themes in how Jake talks about SEOptimer is how little explanation the reports require. He keeps a white-labelled report on his desk from a client meeting the day before the interview — and his observation is that the format does the work for him.
"There's very minimal that we need to do to explain what it means. The reporting does that for us. When it comes to meetings, when it comes to email outs to potential clients, we don't have to go too much in depth because the report is visually exactly how we need it. It's easy to read."
This matters particularly in comparison to the agency's other tools. Rococo Digital also uses SEMrush, Ahrefs, and Moz — tools with significant depth and credibility in the industry. But none of them produce output that a non-specialist client can open and understand without guidance. SEOptimer's reports can be sent ahead of a meeting, read independently, and still leave the client with a clear picture of where they stand. That changes how meetings run and reduces the amount of time spent on explanation versus action.
"We use SEOptimer more than Semrush, Ahrefs, or Moz on the basis that it allows us to quickly share it with the client. It also helps us because we don't then have a thousand questions about what the reporting actually means."
The White-Label Advantage
All of Rococo Digital's client-facing reports go out white-labelled as their own. They're clear about why this matters: it removes any sense of a middleman. The client is not receiving a report from a third-party tool — they are receiving an analysis from Rococo Digital. That continuity of brand throughout the client journey reinforces the agency's authority and keeps the focus on the relationship rather than the software behind it.
"We want the clients to see it's coming from us as a company. There's no middleman. It doesn't look like there's a middleman. And the results and leads we've generated from it have been second to none."
The ROI Case
Jake is direct about how Rococo Digital thinks about the cost of SEOptimer relative to its alternatives. The agency pays for SEMrush and has access to Ahrefs and Moz. But when he compares the return across all of them, SEOptimer wins on ROI — because it is the only one that directly drives leads and supports the sales process as well as the delivery process.
"When we look at the ROI in terms of leads, then if we look at man hours throughout the period of trying to manually do it, if we look at the ROI from softwares like Semrush and Moz, they don't beat SEOptimer. It's something that for us we don't even look at it as a cost. It's a small investment which generates a much bigger ROI."
