Features
Track with Regional Precision
SEOptimer’s Local Rank Tracker lets you monitor how your website ranks for keywords in specific states, suburbs, cities, postcodes or neighbourhoods, revealing location-based differences in search visibility.
These insights help you identify where pages perform well, where rankings lag, and which locations need targeted SEO improvements.
Get Live Accurate Positions
SEOptimer gets the real live SERP by imitating the exact entered location for search engines, replicating what a real device in that location would see.
This ensures you see how your website actually performs in each target city or region, rather than relying on averaged or generic rankings.
Track Your Competitors Local Rankings
Compare your local keyword rankings directly against competing websites in specific cities or regions. By tracking competitor performance at a local level, you can spot ranking gaps, uncover new opportunities, and see where rivals outperform you in local search.
Get the right Keyword Tracking suggestions
SEOptimer’s Local Rank Tracker helps you identify which keywords matter most for your site. By entering your website, you can see which keywords your pages already rank for giving you a clear starting point for local SEO tracking.
For each local keyword, you’ll see key metrics such as search volume, ranking positions by location, estimated traffic, and competitiveness.
Track Local SEO Rankings Over Time
SEOptimer shows how your local ranking positions have changed over time, which pages rank in each location, and how much estimated traffic your website earns from searches.
This helps to clearly inform you of which SEO strategies are working or need more attention.
Local Rank Tracking for Mobile Searches
Local search results often differ significantly on mobile devices, especially for location-based queries.
This small difference can represent important buying intents for your product - eg. someone looking to immediately buy versus researching.
Tracking local rankings on mobile helps you understand how your website performs for users searching on the go.
Track Local Rankings for Bing Search Engine
Local search isn’t limited to Google only. In the US alone, Bing represents between 7-10% of searches, and more in particular regions and types of searches.
Don’t miss out on monitoring for and optimizing for this important channel.
SEOptimer’s Bing Rank Tracker allows you to monitor local rankings on Bing, giving you a more complete view of local search visibility.
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Why Track Locally?
Today, 72% of people use Google to find local products and services (Source), and businesses that don’t have a local SEO strategy will miss out on these high-intent customers.
This makes local SEO essential for turning local searches into calls, visits, and sales.