SEO Concepts

Table of Contents Quick Overview Identify the affected page(s) or URL(s) Identify the reason for the notification Wrong URL format Pages that should be indexed How to verify your Robots.txt is correct on WordPress? Pages that should...

Table of Contents Introduction What are inbound links? Other types of links Outbound links Internal links Why are inbound links important? Higher rank in search engine results Increased traffic Increased brand awareness Creates a chance for business relationships How to get...

Table of Contents What is a landing page redirect? How does it work? How do landing page redirects impact SEO? They result in uncrawlable landing pages They result in bad user experiences How to fix landing...

Table of Contents Overview What is IP canonicalization? Why is IP canonicalization important for SEO? Unique content gets to rank Site ranks higher Checking for IP canonicalization issues 1.Enter your site’s IP address into your browser How to...

Table of Contents Introduction The pro-hyphen use school of thought The anti-hyphen use school of thought Putting the two schools to the test: do hyphens impact SEO? The verdict A note about top-level domains and sub-pages Top-level...

Table of Contents What are Google related searches? Why is it important? Searches related to SEO Examples of Google related searches in action How do Google related searches work? Mobile related searches How do we use Google...

What is 404? So, how would you define a 404? Why 404 errors should get you concerned The impact of 404s on SEO Loss in PageRank Bad user experience What should you do about...

What is a wildcard redirect? Some exceptions: A DNS record will not cover root domains Catch-alls do not override already existing records Other exceptions: What about a 301 redirect? ...

Table of Contents What is meta charset? How does it work? Why is it important? Is it a ranking factor for SEO? How can I add it if I need to? Different types of charset ASCII Unicode UTF-8 UTF-16 UTF32 In conclusion   What...