Content marketing is one of the pillars of search engine marketing. However, producing content on a regular basis takes proper planning and management. Since agencies with multiple clients tend
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The history of the term ‘agency’ can be traced back to the 19th century when Volney B. Palmer opened the first agency in the US. He referred to his business as an ‘agent’ and operated essentiall...
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Artificial Intelligence (AI) tools are rapidly transforming agency workflows saving marketers valuable time and money especially for agencies doing a large amount of repeatable service type work or c...
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Ask any agency founder how important client retention is and they'll likely tell you it's the most important aspect of their business. This truth is not unique to agencies but spans businesses of all...
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This is it. The definitive guide to agency lead gen. If you’re starting from square one, be sure to check out our previous guide on how to start a digital agency first. We also published a guide on h...
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The biggest challenge facing most businesses is attracting new customers/clients and growing revenue. SMB Group surveyed over 400 small businesses in the US and found this to be the case. At the hear...
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The 2022 Economic Slowdown There is seemingly no let up of negative economic news around the world. A recent New York Times article titled 'The World Economy Is Imperiled by a Force Hiding in...
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What is an Intake Form? A project intake form is a questionnaire document used by marketing agencies to effectively and efficiently onboard a new client project. The intake form contains a series...
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What is a Strategic Agency Partnership? A Strategic Agency Partnership between two companies is a formalized arrangement to collaborate in some capacity such as sales, PR or marketing with the pu...
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SEOptimer now serves over 2,000 digital agencies around the world and through the years we've had the chance to connect with many of our agency customers to understand their early days in starting th...
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