26 Oct 2021
Website Breadcrumbs - What Are They? + Best Practices
Most of us have heard the folktale, Hansel and Gretel. Lost in the forest, the children use pieces...
Author’s Articles
5 Oct 2021
SEO & SEM: What are the Differences? How Can They Work Together?
SEO and SEM are crucial components of your digital marketing strategy. Though they both relate to u...
14 Sep 2021
CPC (Cost-Per-Click): What is It and How Do You Optimize It?
What is CPC, and how can it help your business grow? Understanding CPC marketing and integrating it...
15 Jul 2021
Client Reporting: 8 Key Principles to Remember
Clients hire marketing agencies to oversee ad campaigns, social media strategy, customer acquisitio...
1 Jun 2021
6 Elements of an Effective Content Production Process
Content production is the cornerstone of a solid online marketing strategy. As the saying goes...
28 Jul 2020
Digital Marketing Audit Template for Agencies and Marketers [Updated]
What is a Digital Marketing Audit? A digital marketing audit is an assessment of a brand’s onli...
19 May 2020
How to Start a Digital Marketing Agency with Tips from Successful Founders
Starting a marketing agency is one of the most rewarding and exciting business ventures you can emb...
25 Oct 2018
How to Update Title and Meta Description in Shopify
You’ve worked on how to optimize your title tag and followed our best practices. If you haven’t rea...
24 Oct 2018
SEO Content Length: How Long Should a Blog Be?
What is the best content length for blogs and SEO? While there’s no concrete answer to this questio...
11 Sep 2018
Client Onboarding Process: Steps & Tips to Build Lifelong Relationships
The client onboarding process is an increasingly important part of the sales and marketing funnel....
6 Sep 2018
How to Write the Best Meta Descriptions for SEO
What is a Meta Description? A meta description is an HTML tag that specifies and summarizes the...
27 Jul 2018
How the Art of Storytelling Can Help Marketers With Brand Positioning
Creating a strong brand positioning strategy is not an easy task in today’s highly saturated markets...
