Free Open Graph Generator

Generate the Open Graph tags that control how your page looks when it is shared on Facebook, LinkedIn and anywhere else that reads them.

Headline for This Page:

What appears in bold on the shared card - this page, not your site name. It can differ from the page title, and often should: write it for someone seeing a link in a feed rather than for search results. Around 60 characters before it truncates.

Description:

Two lines at most on the card. Say what the reader gets rather than repeating the headline.

Page URL:

The canonical address of this page, so shares of tracking variants all count as the same page.

Image URL:

1200x630 is the safe size across platforms, and this is the single biggest influence on whether the link gets clicked.

Image Alt Text:

Site Name:

Your brand, shown as a small label on the card. This is the one that is your site rather than this page.

Type:

Published:

ISO date, i.e. YYYY-MM-DD.

Last Modified:

Author:

A name, or the URL of the author's profile page.

Section:

The category this article sits in.

Tags:

Comma separated. Each becomes its own tag.

First Name:

Last Name:

Username:

Price:

Numbers only - the currency goes in the field below.

Currency Code:

Availability:

Video File URL:

Duration:

In seconds.

Locale:

The language and region this page is written for. Only matters if you publish in more than one language; leave it as English (US) otherwise.

Output

Your Open Graph Tags:

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About Open Graph Tags

What Open Graph tags control

Open Graph tags decide what a link to your page looks like when someone shares it. The headline, the summary beneath it, and the image that takes up most of the card.

Without them the platform guesses, and its guesses are poor: the first image it finds, which is often your logo or a stock photo, and whatever text it can scrape from the top of the page.

The format started at Facebook and is now read by LinkedIn, WhatsApp, Slack, Discord and most other places a link gets pasted. One set of tags covers all of them.

What to set

og:title - the headline on the card, around 60 characters before it truncates.
og:description - two lines at most. Say what the reader gets rather than repeating the title.
og:image - an absolute URL, 1200x630, and the single biggest influence on whether the link is clicked.
og:url - the canonical URL, so shares of tracking variants all count as the same page.
og:type and og:site_name - small, and take a second to add.

Common mistakes

A relative image path, which platforms cannot resolve.
An image with text so small it is illegible at card size.
Titles written for search rather than for a person seeing a link in a feed.
Duplicating the same tags across every page from a template.
Forgetting the platform caches. Changes need the share debugger to take effect.

Do Open Graph tags affect SEO?

Not directly, and it would be misleading to claim otherwise. They are not a ranking factor.

What they affect is whether a shared link gets clicked, and a link that gets clicked and passed on is worth more than one that scrolls past. That is where the return comes from.

They are also a fallback when other tags are missing, so a page with good Open Graph data is less likely to be represented badly somewhere you did not anticipate.

Using the Open Graph generator

Fill in what applies and paste the result into the head of the page. Per-page tags beat a sitewide default by a wide margin, since the image and headline are what make one page look different from another in a feed.

Then share the page privately once to see the card before anyone else does.

Where to go next

Check what you published with the Open Graph tester, cover X separately with the X Card generator, and confirm the social media links profiles you name are actually linked from the site.

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