MarketMuse is one of the best SEO and content tools on the market. Both tools help businesses plan, create and audit content to increase search engine rankings.
Both are perfect for beginners and experts — people who have never worked on SEO before and people who have been in the industry for a while.
While they’re great, there are (more affordable) alternatives with many of the same features and then some.
Some MarketMuse alternatives specialize in GPT-3 AI content generation — which neither tool does very well. Plus, some tools are chalk full of other features like keyword research, backlink research, and other AI functions like social media copy AI generation and AI email generations.
The landscape for content tools is huge. These are the best MarketMuse alternatives.
1. CopyAI
Copy.ai is an automated creative tool that generates marketing copy in seconds. Their tagline is, “Introducing the end of writer’s block,” and this message will be music to the ears of copywriters worldwide.
It’s similar to MarketMuse in its long form content generation abilities, but has a whole bunch of other copywriting features too.
Built on powerful AI, Copy.ai generates ad copy, social media content, website copy, blog content, and any other form of digital copy. It has the most styles of copywriting of any tool.
You can create email content, Facebook Ad content, Google Ad content, sales outreach copy, and much more. It doesn’t specialize, so it’s great for an all-around digital marketer.
It has more content “types” than any other tool — they have north of 90 types of content generations. Copy.ai generates all kinds of digital copy. All you have to do is select the type of copy you want—such as a blog intro, description, ad copy—fill out some basic details about the piece, and Copy.ai will generate the copy.
Features:
- Instantly generate 10 pieces of unique copy at a time
- Beat writer’s block by inputting some basic keywords and letting Copy.ai do the rest
- Free subscription available
- 90+ different tools to explore
- Support for Facebook, Google, email, sales and more
Pricing:
There are three plans, one of which is free for 7 days:
- Free
- Starter: $49 per month
2. SEOptimer
SEOptimer isn’t just a content generator, but since this is a post about MarketMuse alternatives, I'll discuss the tool's AI writing capabilities.
SEOptimer a Swiss Army Knife of SEO tools — it features keyword research, backlinks, competitive metrics, keyword tracking, and blog ideas generator. It’s the ultimate tool for bloggers and content creators.
What it does:
SEOptimer has a wide range of SEO features, including:
- SEO audit and reporting
- Keyword research
- Keyword tracking
- Backlink research
- Backlink monitoring
- SEO crawler
- Embeddable audit tool
So how does it work?
- Writes your entire blog post: SEOptimer takes your input keyword/topic and generates an entier SEO-optimized blog post.
- Creates content outlines: You can create your perfect blog post outline with perfect headlines.
- Keyword research and more: SEOptimer surfaces billions of data points so you can make sophisticated decisions about your content strategy.
Features:
- AI content creation
- AI topic creation
- Keyword research
- Backlink analysis
Pricing:
Monthly Pricing plans are:
- DIY: $29
- White Label: $39
- Embedding: $59
3. Jasper
Jasper (formerly known as Jarvis) is one of the best content generators on the market. Their AI instantly generates high-quality copy for almost endless options beyond your marketing classics, including the “Explain it to a child” setting to real estate listings and Quora answers.
At higher pricing tiers, Jasper enables users to write long-form content with the assistance of AI. This means that for every few sentences of “human” content, you can click to produce some AI-generated content. In theory, this should save you a ton of time as you write.
Jasper enables users to create a number of different content types and even choose the tone of the content they’re creating. It has 30+ language options, perfect grammar, and offers a long form writing assistant. Plus, Jasper actually has a direct integration with Surfer SEO — meaning you can get great SEO content recommendations as you write.
Features:
- AIDA framework
- PAS framework
- Product description
- Content improver
- Blog post topic ideas
- Blog post outline
- Blog post intro and conclusion paragraphs
- Feature to benefit
- Sentence expander
- Facebook ad headline and primary text
- Personal bio or company bio
- Google ad headline and and description
- Marketing angles and ideas
- Review responder
Pricing:
- Creator: $49 per month
- Pro: $69 per month
4. Content Harmony
Content Harmony’s data-driven workflow helps you build awesome blog post briefs and optimize your content with an AI-driven topic model. Admittedly, Content Harmony is quite similar to Marketmuse, but it does have some features that set it apart for the enterprising marketer.
Content Harmony specializes in content briefs — meaning with one tool and in half the time, you can create a content brief by analyzing search intent, studying competitor document structure, citing authoritative sources and much more. Plus, there are team collaboration features so that you can share with writers, editors and marketers.
It is definitely a really powerful tool if your primary use case is content briefing.
Features:
- Analyze search intent and write briefs accordingly
- Review overlapping keywords and entities that have to be included
- Study competitor document structure and mimic what works
- Outline builder includes key questions from across Google and social networks so that your posts are complete
- Cite & link to authoritative sources.
Price:
Pricing for Content Harmony works on a sliding scale.
But if you publish about 12 blog posts per month, you can expect to pay $99 per month.
5. Ahrefs
One of the most popular and well-known SEO tools, Ahrefs‘ rank tracker gives you exactly what you expect.
While Ahrefs is known for its incredible backlink database, their rank tracker is strong. It enables you to monitor visibility and traffic with traditional analytics, track positions distribution and add filters and tags to keywords with the more advanced features. You can also add additional tracking metrics to keywords like CPC, return rate, estimated search volume, and more.
Features:
- Site explorer – Paid and organic traffic stats and backlink audits
- Site audits – Look “under the hood” of any site and find out how it’s performing.
- Rank tracker – Monitor your own keyword rankings against your competitors over time
- Content explorer – Take a deep dive into how your content is performing and identify areas to make improvements
- Advanced keyword analytics
- Rank tracking for mobile and desktop
- Can automate email campaigns for rank tracking
Price:
Start with a 7 day free trial, then depending on how many users, projects, keywords, crawl credits, etc you’d like, you can choose a membership to suit your needs. Starting at $139 per month.
Conclusion
There is no one-size-fits-all answer when it comes to finding a strong MarketMuse alternative.
You need to look at your use case to this question, as the best way to optimize your website for search engines will vary depending on the specific industry, website, and keywords you are targeting. However, some tips on optimizing your website for search engines include using keyword-rich titles and descriptions, optimizing your website for mobile, using schema markup, and publishing high-quality content… and of course using the right tool.
If you’re looking to write and grade blog content, look no further than SEOptimer — our choice for the best alternative… of course, we’re a little bit biased.
