Best Software for AI Visibility in Search
Millions of people now get answers directly from AI tools like ChatGPT, Perplexity, and Google's AI Overviews without clicking a single link.
And if your brand isn't showing up in those answers, you're missing traffic you don't even know you're losing.
That's where AI visibility tracking tools come in.
These platforms tell you exactly how often your brand appears in AI-generated responses and which competitors are outranking you.
This guide will cover the best software for AI visibility in search.
We'll break down what to look for, compare the best AI visibility tools side by side, and help you pick the right options for your needs.
What is AI Visibility Tracking?
AI visibility tracking measures how often and in what context your brand appears in AI-generated responses.
Instead of measuring keyword rankings on Google's SERP, you're measuring how frequently ChatGPT, Perplexity, Google AI Overviews, and other AI platforms mention or cite your brand.
With ChatGPT handling over 2.5 billion daily prompts and Google AI Overviews appearing in nearly half of all searches, brands that don't track their AI presence are flying blind.
Being featured in AI overviews and on ChatGPT queries is more important than ever, with AI’s growing influence.
- David Khan, Managing Director at Online Marketing Surgery
AI visbility software tools run prompts across major AI platforms on your behalf, collect the responses, and surface data and insights on your brand's share of voice, sentiment, citations, and competitive positioning.
Feature update
New AI Visibility Checks are Here. Is Your Site Ready?
Run a free audit to see how well your site is optimized for Google AI Overviews and LLMs.
Run Free AuditTypical AI Visibility Tracking Tool Features
Most AI search visibility tools share a core set of capabilities. Here's what to look for when choosing an AI search visibility tool:
AI Overview Tracking
This tracks your brand's presence within Google AI Overviews. These overviews pull from trusted sources all around the web, and appearing in them can significantly boost brand exposure.
LLM Answer Tracking
LLM tracking involves sending prompts to AI platforms like ChatGPT, Perplexity, Claude, and Gemini, then analyzing the responses for brand mentions, citations, and sentiment.
This gives you a picture of how large language models talk about your brand when users ask relevant questions.
Related Reading: LLM SEO: How to Get Cited by ChatGPT, Gemini, and Claude
AI Brand Monitoring
Beyond raw mention counts, AI brand monitoring captures sentiment, competitive benchmarking, citation analysis, and visibility trends over time.
Some of the more advanced tools also offer content recommendations to improve your brand's presence in AI answers.
7 Best Tools and Software for AI Visibility in Search
1. Profound
Profound is one of the most feature-rich platforms in the AI visibility space.
Built for marketing and AEO (Answer Engine Optimization) teams, it tracks how brands appear across multiple AI platforms including ChatGPT, Perplexity, Google AI Overviews, and up to 10 answer engines on Enterprise plans.
The platform also includes content generation tools.
Marketers using Profound often highlight how the platform goes beyond simple brand mention tracking by showing how AI models frame brands within responses.
Paul DeMott, CTO of Helium SEO, explains how this insight helped guide strategy for one of their clients:
"Profound tells us how AI models will frame a brand inside a response, not simply that the brand showed up.
So for an HVAC client, we could see that ChatGPT consistently recommended them first for "emergency furnace repair" but completely skipped them on "AC installation." That informed us exactly where to target the content strategy."
- Paul DeMott, CTO of Helium SEO
Pros
- Tracks up to 10 answer engines on Enterprise plans
- Includes AI-powered content generation and optimization features
- Agent analytics track how AI tools interact with your website
- Analyze how competitors appear in AI platforms
Cons
- Starter plan is limited to ChatGPT only
- Growth plan caps at 3 answer engines and 100 prompts
- No API access on Starter or Growth plans
- Pricing may not suit smaller teams or solo marketers
Pricing
- Starter: $99/month includes 50 prompts, ChatGPT tracking only, 1 seat
- Growth: $399/month includes 100 prompts, 3 answer engines, content generation, 3 seats
- Enterprise: Custom pricing includes up to 10 answer engines, tailored prompt plans, dedicated Slack support, SSO/SAML, SOC2 compliance
2. Otterly
Otterly is a well-rounded AI visibility platform designed for marketers and agencies.
It monitors brand performance across ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot, with daily tracking and multi-country support across 50+ regions.
It's recognized as a Gartner Cool Vendor for AI in Marketing and holds a strong G2 rating of 4.9/5.
Many agencies use Otterly to understand how AI systems reference their content and brand in generated responses. Ivan Vislavskiy, CEO and Co-founder of Comrade Digital Marketing Agency, explains why his team relies on the platform:
"To be honest, for AI visibility tracking, my team and I usually turn to Otterly.AI to keep an eye on how AI systems reference our brand and content.
Basically, it lets us track when our website or brand gets mentioned inside AI-generated answers across different platforms, which helps us understand how often answer engines are pulling our content."
- Ivan Vislavskiy, CEO and Co-founder of Comrade Digital Marketing Agency
Pros
- Broad platform coverage (ChatGPT, Perplexity, AI Overviews, Copilot, with Gemini and AI Mode as add-ons)
- 50+ country support on all plans
- Unlimited brand reports and team members on all plans
- Generative Engine Optimization audits available on all plans
- Free trial available
Cons
- Lite plan is limited to 15 prompts, which may be too restrictive for most businesses
- Google AI Mode and Gemini require paid add-ons
- No API access
Pricing
- Lite: $29/month includes 15 prompts, core platforms, 1,000 GEO URL audits per month
- Standard: $189/month includes 100 prompts, unlimited workspaces, 5,000 GEO URL audits per month
- Premium: $489/month includes 400 prompts, 10,000 GEO URL audits per month
- Annual discount: 15% off (Lite $25/mo, Standard $160/mo, Premium $422/mo)
- Enterprise: Custom pricing with SSO and personalized onboarding
3. Rankscale
Rankscale uses a credit-based pricing model that gives users flexibility in how they allocate monitoring activity.
It covers tracking for more than 17 AI engines including ChatGPT, Gemini, Perplexity, Claude, DeepSeek, Mistral, Grok, and Copilot with scheduling options from hourly to monthly.
Pros
- Credit-based model offers flexible usage allocation
- Supports hourly monitoring
- Unlimited search terms on all plans
- Includes sentiment analysis, query fan-out tracking, and shopping analysis
- AI Visibility audits for any URL
Cons
- Credit-based model can be confusing for newcomers
- No credit rollover on the Essentials plan
- API access only on Enterprise and Agency Growth
Pricing
- Essentials: $20/month includes 120 credits (~480 AI responses), 2 brand dashboards
- Pro: $99/month includes 1,200 credits (~4,800 AI responses), 10 brand dashboards, Looker Studio integration
- Enterprise: $780/month includes 12,000 credits (~48,000 AI responses), 100 brand dashboards, REST API access
- Annual discount: 15% off all plans
4. Peec AI
Peec AI is another one of the best software for tracking AI visbility and sentiment.
It tracks brand performance across ChatGPT, Google AI Mode, AI Overviews, Microsoft Copilot, Perplexity, and Gemini.
Users can choose 3 models per project and run daily tracking with unlimited team members.
Some SEO teams pair Peec AI with traditional analytics tools to better understand both AI visibility and the traffic generated from AI platforms. Margot Barthelemy, SEO specialist at SEOplus, explains how her team approaches this:
"We currently use GA4 and Peec AI for AI visibility tracking. GA4, with custom referral tracking, helps us understand traffic from AI sources, while Peec AI supports prompt tracking, brand mention monitoring, sentiment analysis, and response accuracy checks.
Together, they give us a practical view of both AI-driven traffic and how a brand is being surfaced in AI-generated results.”
- Margot Barthelemy, SEO Specialist at SEOplus
Pros
- Simple, clutter-free interface praised by users
- Unlimited users on all plans
- Daily tracking frequency across all tiers
- 50+ country support
- Integration with Looker Studio on Advanced and Enterprise plans
Cons
- Limited to 3 models per project (even on higher plans)
- Single project on Starter; only 2 on Pro
- No API access until Enterprise
- Model selection limits may frustrate teams wanting broader coverage
Pricing
- Starter: $95/month includes 50 prompts, 1 project, 3 models, 1 country
- Pro: $245/month includes 150 prompts, 2 projects, 3 countries per project
- Advanced: $495/month includes 350 prompts, 5 projects, 5 countries, Looker Studio integration
- Enterprise: Custom pricing includes unlimited projects, API access, SSO
5. Scrunch
Scrunch is an AI visibility platform that focuses on monitoring, analyzing, and optimizing brand presence across major LLMs.
Its Core plan supports ChatGPT, Perplexity, Google AI Overviews, and Copilot.
The Enterprise plan expands to 9 platforms, including Claude, Gemini, Grok, and Meta AI.
It also includes site audits, sentiment analysis, and content optimization capabilities.
Pros
- 7-day free trial available
- 5 user licenses included on Core plan
- Includes persona tracking and funnel stage analysis
- Enterprise plan covers 9 LLMs
- Trusted by 500+ companies with strong G2 rating (4.7/5)
Cons
- Core plan limited to 1 brand workspace and 125 prompts
- Looker Studio and API access require Enterprise
- Only 1 page optimization per month on Core
- Enterprise pricing not publicly listed
Pricing
- Core: $250/month includes 125 prompts, 5 site audits/month, 1 brand workspace, 5 user licenses, 4 LLMs
- Enterprise: Custom pricing includes unlimited prompts, full site audits, 9 LLMs, API access, SSO, dedicated account team
- Additional users: $25/month per seat, or $75/month for 5 seats
6. ZipTie
ZipTie is a straightforward, low-cost option for teams getting started with AI visibility tracking.
It monitors brand presence across Google AI Overviews, ChatGPT, and Perplexity, covering 14 countries.
Each plan includes AI search checks, AI data summaries, and content optimization credits.
It's also one of the few tools to offer a free 14-day trial with no payment required.
Pros
- Most affordable entry-level plan in this roundup
- 14-day free trial with no credit card required
- Includes content optimization credits on all plans
- Simple, easy-to-understand pricing structure
Cons
- Covers only 3 AI platforms (no Claude, Gemini, Copilot, etc.)
- Limited to 14 countries
- Only 1 seat per plan
- No Looker Studio or API access on any listed plan
Pricing
- Basic: $69/month includes 500 AI checks, 5 AI Data Summaries, 10 content optimizations
- Standard: $99/month includes 1,000 AI checks, 50 AI Data Summaries, 100 content optimizations
- Pro: $159/month includes 2,000 AI checks, 100 AI Data Summaries, 200 content optimizations
- Annual discount: 15% off all plans
7. Ahrefs Brand Radar
Ahrefs Brand Radar is a tool that taps into one of the largest AI prompt databases available. It analyzes more than 327 million monthly prompts across AI Overviews, AI Mode, ChatGPT, Gemini, Copilot, and Perplexity.
Unlike the other tools in this list, Brand Radar is sold as an add-on to all free and paid Ahrefs users so you’ll need an Ahrefs account to sign up.
It also covers YouTube, TikTok, and Reddit visibility, making it more of a full-funnel brand monitoring tool.
Some SEO teams prefer Brand Radar because of the breadth of data it provides across multiple AI platforms.
Alex Moran, Head of Organic Growth at Space & Time, explains why his team ultimately chose it:
"We have tried a variety of tools, but have landed on Brand Radar by Ahrefs. It offers a broad suite of LLM tracking capabilities, across all major platforms (AI Overviews, AI Mode, ChatGPT, Gemini, Perplexity and Copilot).
It also allows you to explore topics in isolation which is very good to help you see outside of a scope of your 'known' competitors."
- Alex Moran, Head of Organic Growth at Space & Time
Pros
- Largest AI prompt database of any tool reviewed (327M+ prompts)
- Unlimited projects
- Covers YouTube, TikTok, and Reddit in addition to AI platforms
- Custom prompt tracking available
- Can use with a free Ahrefs subscription
Cons
- Custom prompt tracking sold separately at an additional cost
- More expensive at scale compared to dedicated AI visibility tools
- Not designed exclusively for AI tracking which may make it feel broad for focused AEO/GEO use cases
Pricing
- Single AI index: $199/month per platform (e.g., ChatGPT only)
- All AI indexes: $699/month (full coverage across all platforms)
- Custom prompts (Basic): $50/month for 2,500 checks
- Custom prompts (Growth): $100/month for 7,000 checks
- Custom prompts (Scale): $250/month for 25,000 checks
Note: YouTube, TikTok, and Reddit tracking are free while still in beta.
AI Search Visibility Tools Comparison Table
| Tool | Starting Price | Platforms Covered | Free Trial |
|---|---|---|---|
| Profound | $99/month | ChatGPT, Perplexity, Gemini, AI Overviews, Copilot, Meta AI, Grok, DeepSeek, Claude, Google AI Mode | No (demo only) |
| Otterly | $29/month | ChatGPT, Perplexity, AI Overviews, Copilot, Google AI Mode, Gemini | Yes |
| Rankscale | $20/month | 17+ platforms | Yes |
| Peec AI | $95/month | AI Mode, ChatGPT, AI Overviews, Copilot, Gemini, Perplexity | Yes |
| Scrunch | $250/month | ChatGPT, Perplexity, Claude, Gemini, Meta AI, AI Mode, Copilot | Yes (7 days) |
| ZipTie | $69/month | AI Overviews, ChatGPT, Perplexity | Yes (14 days) |
| Ahrefs Brand Radar | $199/month | AI Overviews, Google AI Mode, Perplexity, Copilot, Gemini + YouTube/Reddit | No |
How to be Visible in AI Search
Tracking AI visibility is only half the battle. Here's how to be visible in AI search:
Get Cited by Authoritative Sources
AI tools pull from content they trust; this includes well-known publications, respected industry blogs, and authoritative websites.
Earning mentions and backlinks from these sources increases your chances of being cited.
Answer Questions Directly
AI models reward clear, factual, well-structured content.
Use FAQ sections, define key terms, and structure your content so it directly answers common questions in your niche.
Build Topical Authority
Publishing consistently on a specific topic signals to AI platforms that your site is a reliable source.
Thin or fragmented content rarely makes it into AI responses.
Related Reading: Topical Relevance in SEO: 5 Simple Ways to Improve Your Site’s Authority
Keep Your Content Accurate and Fresh
AI platforms favor current, accurate information.
Outdated facts or broken citations can hurt how your brand is represented, so be sure to regulary update and refresh old blog content.
Use Structured Data
Schema markup helps AI systems understand your content, your brand, and your offerings more clearly.
Difference between AI Visibility Monitoring and Traditional Search Monitoring
Traditional SEO tracking tools show where your website ranks in search results for a specific keyword, with the goal of reaching position 1 on page 1.
AI visibility software measures whether your brand is mentioned in a conversational AI response. And if so, how, in what context, and with what sentiment.
There's no "position 1" in a ChatGPT answer. You're either in the response or you're not.
Another key difference is traditional tools also rely heavily on click-through data.
AI visibility is often zero-click, meaning users get the answer and move on. That means standard traffic metrics don't capture your true brand exposure in AI search.
What is the Best AI Tool for Monitoring Visibility?
Well, there's no single best software for AI visibility in search.
The right AI visibility tool depends on your goals, budget, and the platforms you want to track.
Some tools focus on monitoring brand mentions across AI systems like ChatGPT, Google AI Overviews, and Perplexity. While others provide deeper analytics, such as sentiment analysis, prompt tracking, or competitive benchmarking.
The best approach is to test a few tools and see which one fits your workflow, reporting needs, and budget.
