Keyword Statistics

SEOptimer’s Keyword Statistics tool reports monthly search volume and its trend, cost per click, advertiser competition, search intent and difficulty for any keyword.

Søgeord

Placering

Find the Keywords Worth Ranking For, Then Watch Them Move

Real search volume, CPC and competition data for any market, so you know which phrases are worth the work before you start. Then track your positions daily on Google and Bing, on desktop and mobile, and down to the city for local search - with scheduled reports that show clients exactly what changed.

Start 14 Dages Gratis Prøveperiode

About Keyword Statistics

What are keyword statistics?

Keyword statistics are the measurements attached to a search term rather than to any page competing for it: how often it is searched, what advertisers pay for it, what people appear to want when they type it, and how contested the results already are.

Taken together they answer a question that comes before any writing, which is whether a term deserves a page at all. Most keyword lists are far longer than the work anyone can do, and these figures are how the list gets cut down.

A keyword statistics check is a sizing exercise. It describes the demand and the market around a phrase, and leaves the decision about what to publish to you.

How to read the numbers together

No single figure decides anything, and the useful signal is almost always in the combination. Volume without intent leads to traffic that never converts; intent without volume leads to a page nobody finds.

Cost per click is the most direct evidence of commercial value on the page. Advertisers bid what a visitor is worth to them, so a term with modest volume and a high bid is often the better target than a popular term nobody is willing to pay for.

Difficulty is the price of entry rather than a property of the term, so read it last. It tells you what the work would cost once the other figures have already told you whether the work is worth doing.

What search volume does and does not tell you

Monthly volume is an average, and averages hide shape. A term searched heavily for six weeks a year and ignored for the rest reports the same monthly figure as one searched steadily, which is why the trend beside the number matters more than the number.

It also counts searches rather than visits. A meaningful share of searches end without a click at all, satisfied by the results page itself, so volume sets the ceiling on traffic rather than predicting it.

A falling trend is not automatically a reason to walk away. It sometimes marks a term being replaced by a longer, more specific phrasing, which is worth finding rather than avoiding.

Do keyword statistics still matter in 2026?

They matter more as a way of choosing between terms than as a forecast. Results are personalised and increasingly answered in place, so any figure that claims to predict visits is doing more guessing than measuring.

What they remain reliable for is comparison. If one term is searched ten times as often as another and carries a bid twice as high, that relationship holds up even when the absolute numbers do not.

This is also the honest reason to prefer a keyword statistics check over an estimate of traffic. It reports what is measured about the term instead of modelling what might follow from it.

How keyword statistics relate to AI search

AI answers absorb the searches that were always going to end without a click - definitions, conversions, quick facts - which pulls the value of a term away from volume and towards intent.

That shift favours terms where the searcher still needs to arrive somewhere: to compare, to buy, to book, to download. Those terms tend to be the ones carrying a real cost per click, which makes that column more useful than it used to be.

Read the statistics with that in mind and a high-volume informational term reads as a weaker target than its volume suggests, while a smaller commercial one reads as a stronger one.

Keyword statistics best practices

Judge a term on volume, intent, cost and difficulty together, never on one alone.
Check the trend beside the volume, since an average hides seasonality entirely.
Treat cost per click as the clearest available evidence of commercial value.
Compare terms within a topic; the numbers mean little across unrelated ones.
Expect volume to overstate traffic, because many searches end without a click.
Re-check terms you decided against a year ago, as demand and competition both move.

What this tool checks

The keyword statistics tool looks the term up in our index and reports its monthly search volume and recent trend, cost per click and advertiser competition, the search intent recorded for it, the difficulty score, and the average backlink and referring domain counts of the pages currently ranking.

It reports the same figures as our keyword difficulty checker, arranged around what a term is worth rather than what it would cost to win. Use whichever ordering matches the decision in front of you; the underlying lookup is identical.

Figures come from our index rather than a live search, so they describe the picture held for that term and location rather than what a browser would show you this second. That suits planning and comparison, which is what these numbers are for.

Where to go next

Statistics size a term you already have in mind. Produce more candidates to size with the keyword generator, see which of them a rival already ranks for through competitor keyword research, and check what the paid side of the same term looks like with the PPC checker.

SEO Audit Any Site in Seconds
+ Comprehensive SEO / GEO Tools for Every Function

Run over 100 checks on your website across On-Page SEO, Usability, Performance, Social and Links. Now with GEO in every report. SEOptimer also offers keyword research, rank tracking, backlinks and a full site crawler.