About Repurposing Articles for LinkedIn
Why repurpose a blog post?
A long article rarely gets read in full on social media, but the ideas inside it travel well when each one is given its own short post. Repurposing is how a single piece of research keeps working for weeks: one article becomes a series of posts, each leading with a specific insight rather than a link.
The posts that do well on LinkedIn share a shape. They open with a concrete claim or number, use short paragraphs and line breaks, and end with a point of view rather than a summary. Hashtags help a little; walls of them hurt.
How this tool works
- Paste the URL of a published article. The tool reads the page and keeps the article text.
- It writes four LinkedIn posts of 80 to 180 words, each built on one insight from the article, in the same tone as the source.
- Edit before posting: add your own experience, a number from your own data, or the question you want people to answer in the comments.
What to change before you publish
Generated posts are a first draft. The first line decides whether anyone expands the post, so rewrite it in your own voice. Replace general claims with something only you could say, and cut any sentence that merely restates the article.