Getting your website to rank in Google is harder and more competitive than ever. There are many factors such as on page content, performance, social factors and backlink profile that search engines like Google use to determine which sites should rank highest.
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Additionally SEOptimer provides a range of completely free SEO Tools such as Backlink Checker, Meta Tags and Robots.txt Generator which will help take you through the actual steps of improving your site.
Last but not least, the SEOptimer blog provides a bunch of relevant articles and tips and tricks for you to stay on top of the SEO improvement landscape.