Seoptimer - SEO Analysis

 

SEO Audit for domain calvado.com

Analysed URL: http://www.calvado.com

Update report

Report created at December, 29th 2015 12:33. First time created at November, 7th 2014 18:41

There are 6 things you should improve.

What should you do next:

  • 1. Reduce or optimize your meta keywords
  • 2. Make a better meta description
  • 3. Check all images for ALT attribute
  • 4. Make your HTML code less messy
  • 5. Delete frame and iframe tags
  • 6. Add proper robots.txt file

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HTML Header

Page Title
Ekskluzywne wyposażenie i dekoracje wnętrz | Calvado
Length: 52
Your title should be from 20 to 70 characters length. However up to 120 characters can be considered as correct.
Make sure that title is correct and includes most important keyword.
Each page should have it's own, unique title.
Meta Description
Ekskluzywne wyposażenie wnętrz i dekoracje wnętrz. Najlepsze marki, atrakcyjne ceny, zaskakujące promocje. Świetne propozycje na prezenty ślubne i inne okoliczności. W ofercie m.in. również pościel, koce, narzuty czy szlafroki.
Length: 227
Meta description should be from 100 to 160 characters length. However up to 200 characters can be considered as correct.
Use all characters to describe your page using most important keyword.
Each page should have it’s own, unique description.
Meta description usually shows in search engine results as a description of page and it should encourage to visit your site.
Meta Keywords
prezenty, pościel, ręczniki, pościel satynowa, pościel atłasowa, prezenty ślubne, wyposażenie wnętrz, obrusy, wazony, lampy, dekoracje, oryginalne prezenty, ekskluzywna pościel, Warszawa
Length: 186
Meta keywords has no influence on website positioning.
You can remove all meta keywords or limit them to only few describing your content.
Meta Robots
INDEX,FOLLOW
Meta tag robots has crucial impact on page indexing by search engine robots.
Value "noindex" prevents from indexing of page. Value "nofollow" prevents robots from following all links at page.
Most common and default (if empty) values are index, follow.
Encoding
UTF-8
Encoding has an impact on the correct display of special characters.
Popular encodings are UTF-8, Latin1, ISO-8859-2 etc.
Encoding has no influence on website positioning, but incorrect encoding can cause problems with display special characters.

Body Content

Words and Chars
735 words with 5177 characters
Make sure that the text on page was not less than 250 words.
Text / HTML Ratio
3,27 %
The TEXT / HTML ratio is the ratio of the number of characters of plain text to the page's HTML code, expressed as a percentage.
The higher the number, the greater amount of content is on your site, and lesser HTML code.
A value below 10% means that there is too little text or that the HTML code is "littered" or negligent.
Make sure that the TEXT / HTML ratio is not below 10%.
Headers
H1H2H3H4H5H6
2330070

H1 headers:

Calvado(Image ALT) Calvado
CALVADO - EKSKLUZYWNE WYPOSAŻENIE WNĘTRZ I DEKORACJE WNĘTRZ

H2 headers:

Pościel Snurk Złota Rybka Bassie 200x200
Pościel Elegante Mild Stripes Pink
Dozownik do mydła Nicol Victoria
Poduszka puchowa Tree&Goose
Tapeta Walltastic 3D Spiderman Ultimate
Pościel Snurk Amazone 140x200
Dozownik KW Energy Red
Biokominek Radius Uniflame Black
Pościel satynowa India Violet 180x200
Szachy drewniane Umbra Wobble
Biokominek Radius Topflame Matt White
Pościel Snurk Butterfly
Pościel Tivolyo Fiesta Lila x6 200x220
Pościel Hobby Delux Optimum Grey 200x220
Stojak na papier toaletowy Umbra Ply Black
Misa na owoce Philippi Grid M
Pościel Joop Cornflower Ecru
Pościel Sarev Satin Angela Navy x6 200x220
Karmnik dla ptaków Umbra Bird Cafe
Pościel Joop Ornament Grey
Zegar LEFF tone35 black index
Pościel Hobby Standard Linda Brown x6 200x220
Pościel Hobby Exclusive Vegas Brown x4 200x220
Pościel Snurk Princess 140x200
Pościel Sarev Satin Diona Blue x6 200x220
Pościel Joop Shaded Squares Red
Pościel Sarev Satin Mayra Red x6 200x220
Stojak na zdjęcia podłogowy x36 Umbra Fotofalls L
Pościel satynowa Valentini Era Brown
Pościel Hobby Exclusive Valeron Grey x6 200x220
Pościel Hobby Premium Sacha Brown x4 200x220
Pościel Hobby Tencel Chichek Red x6 200x220
Dozownik KW Noblesse White/Silver
Show more

H5 headers:

 
KONTAKT
OBSŁUGA KLIENTA
TWOJE LINKI
INFORMACJE PRAWNE
WSPÓŁPRACA
NEWSLETTER I SPOŁECZNOŚĆ
Headers are very important factor of on-page optimization.
Correct document should contain most important <h1> and second-level <h2>.
Remember to insert important keyword in header.
Bolds
7 strongs, 0 bolds
The <strong> and <b> bold type indicate the important keywords on the page.
Search engines take into account emphasized keywords that are in the text.
Images
52 images found, 50 without ALT attribute
Show more
ImageAlt
/skin/frontend/default/calvado-christmas15/images/logo-new-calvado.pngCalvado
/media/hometiels/c/z/czerwien-swieta-10-542x190.jpg
/media/hometiels/e/v/eva-solo-kuchnia-542x190-red.jpg
/media/hometiels/b/l/blomus-jadalnia-basic-542x190.jpg
/media/hometiels/antilo-2015-542x190.jpg
/media/hometiels/produkt-dnia.jpg
/media/hometiels/leff-block-542x190.jpg
/media/catalog/product/cache/1/small_image/165x125/040ec09b1e35df139433887a97daa66f/p/o/posciel-snurk-zlota-rybka-bassie-140x200-bassie-1405075_1.jpg
/media/catalog/product/cache/1/small_image/165x125/040ec09b1e35df139433887a97daa66f/p/o/posciel-elegante-mild-stripes-pink-2460-01-grouped.jpg
/media/catalog/product/cache/1/small_image/165x125/040ec09b1e35df139433887a97daa66f/d/o/dozownik-nicol-victoria-2311912.jpg
/media/catalog/product/cache/1/small_image/165x125/040ec09b1e35df139433887a97daa66f/p/o/poduszka-tree-goose-0-02TGP-grouped.jpg
/media/catalog/product/cache/1/small_image/165x125/040ec09b1e35df139433887a97daa66f/t/a/tapeta-3d-spiderman-ultimate-spider-ultim-wl.jpg
/media/catalog/product/cache/1/small_image/165x125/040ec09b1e35df139433887a97daa66f/p/o/posciel-snurk-amazone-140x200-amazone-1405075.jpg
/media/catalog/product/cache/1/small_image/165x125/040ec09b1e35df139433887a97daa66f/d/o/dozownik-kw-energy-red-5054466854.jpg
/media/catalog/product/cache/1/small_image/165x125/040ec09b1e35df139433887a97daa66f/b/i/biokominek-radius-uniflame-black-544d.jpg
/media/catalog/product/cache/1/small_image/165x125/040ec09b1e35df139433887a97daa66f/p/o/posciel-satynowa-india-violet-180x200-17924-2-180.jpg
/media/catalog/product/cache/1/small_image/165x125/040ec09b1e35df139433887a97daa66f/s/z/szachy-umbra-wobble-377601-656.jpg
/media/catalog/product/cache/1/small_image/165x125/040ec09b1e35df139433887a97daa66f/b/i/biokominek-radius-topflame-matt-white-551c.jpg
/media/catalog/product/cache/1/small_image/165x125/040ec09b1e35df139433887a97daa66f/p/o/posciel-snurk-butterfly-butterfly-grouped.jpg
/media/catalog/product/cache/1/small_image/165x125/040ec09b1e35df139433887a97daa66f/p/o/posciel-tivolyo-fiesta-pink-x6-200x220-tv-fiesta-pink.jpg
/media/catalog/product/cache/1/small_image/165x125/040ec09b1e35df139433887a97daa66f/p/o/posciel-hobby-delux-optimum-grey-200x220-ds-optimum-gri.jpg
/media/catalog/product/cache/1/small_image/165x125/040ec09b1e35df139433887a97daa66f/s/t/stojak-na-papier-toaletowy-umbra-ply-black-023471-040.jpg
/media/hometiels/c/a/casa-bugatti-swarovski-356x190.jpg
/media/hometiels/oferta-tygodnia-do25-356x190.jpg
/media/catalog/product/cache/1/small_image/165x125/040ec09b1e35df139433887a97daa66f/m/i/misa-na-owoce-philippi-grid-m-176001.jpg
/media/catalog/product/cache/1/small_image/165x125/040ec09b1e35df139433887a97daa66f/p/o/posciel-joop-cornflower-ecru-4020-7-grouped.jpg
/media/catalog/product/cache/1/small_image/165x125/040ec09b1e35df139433887a97daa66f/p/o/posciel-sarev-satin-angela-navy-x6-200x220-s-angela-v2.jpg
/media/catalog/product/cache/1/small_image/165x125/040ec09b1e35df139433887a97daa66f/k/a/karmnik-bird-cafe-white-480290-660.jpg
/media/catalog/product/cache/1/small_image/165x125/040ec09b1e35df139433887a97daa66f/p/o/posciel-joop-ornament-grey-4022-77-grouped.jpg
/media/hometiels/m/b/mbank-356x190.jpg
/media/hometiels/p/e/pekao-356x190.jpg
/media/catalog/product/cache/1/small_image/165x125/040ec09b1e35df139433887a97daa66f/z/e/zegar-leff-tone35-black-index-LT16003.jpg
/media/catalog/product/cache/1/small_image/165x125/040ec09b1e35df139433887a97daa66f/p/o/posciel-hobby-standard-linda-brown-x6-200x220-ss6-linda-kahve.jpg
/media/catalog/product/cache/1/small_image/165x125/040ec09b1e35df139433887a97daa66f/p/o/posciel-hobby-exclusive-vegas-brown-x4-200x220-se4-vegas-vision.jpg
/media/catalog/product/cache/1/small_image/165x125/040ec09b1e35df139433887a97daa66f/p/o/posciel-snurk-princess-140x200-princess-1405075.jpg
/media/catalog/product/cache/1/small_image/165x125/040ec09b1e35df139433887a97daa66f/p/o/posciel-sarev-satin-diona-blue-x6-200x220-s-diona-v2.jpg
/media/catalog/product/cache/1/small_image/165x125/040ec09b1e35df139433887a97daa66f/p/o/posciel-joop-shaded-squares-red-4509-1-grouped.jpg
/media/catalog/product/cache/1/small_image/165x125/040ec09b1e35df139433887a97daa66f/p/o/posciel-sarev-satin-mayra-red-x6-200x220-s-mayra-v2.jpg
/media/catalog/product/cache/1/small_image/165x125/040ec09b1e35df139433887a97daa66f/s/t/stojak-na-zdjecia-x36-fotofalls-l-306990-410.jpg
/media/catalog/product/cache/1/small_image/165x125/040ec09b1e35df139433887a97daa66f/p/o/posciel-satynowa-era-brown-era-kawa-grouped.jpg
/media/catalog/product/cache/1/small_image/165x125/040ec09b1e35df139433887a97daa66f/p/o/posciel-hobby-exclusive-valeron-grey-x6-200x220-se6-valeron-gri.jpg
/media/catalog/product/cache/1/small_image/165x125/040ec09b1e35df139433887a97daa66f/p/o/posciel-hobby-premium-sacha-brown-x4-200x220-sp4-sacha-kahve.jpg
/media/catalog/product/cache/1/small_image/165x125/040ec09b1e35df139433887a97daa66f/p/o/posciel-hobby-tencel-chichek-red-x6-200x220-tdi6-chichek-red.jpg
/media/catalog/product/cache/1/small_image/165x125/040ec09b1e35df139433887a97daa66f/d/o/dozownik-kw-noblesse-white-silver-5075127854.jpg
/skin/frontend/default/calvado/images/lin900.gif
/media/wysiwyg/facebook-icon-calvado.png
/media/wysiwyg/google-icon-calvado.png
/media/wysiwyg/youtube-icon-calvado.png
/media/wysiwyg/pinterest-icon-calvado.png
/media/wysiwyg/visa-master-payu-195x29-lowsat_1.pngVisa MasterCard PayU
//googleads.g.doubleclick.net/pagead/viewthroughconversion/922142231/?value=0&guid=ON&script=0
https://www.facebook.com/tr?id=1657165277873407&ev=PageView&noscript=1
Images enrich the content of the website.
No images on the page may be a warning signal against spam, or the page is of low quality.
Publish interesting pictures, photos or diagrams related to the content of the page.
Using the ALT attribute describe accurately each picture.
Frames
1 found
Frames can cause problems to search engines and make your website works slow.
Avoid use of frames on websites.

Internal and External Links

External Links (3 found, 0 nofollow):

http://www.facebook.com/calvado
https://plus.google.com/+calvado
https://www.youtube.com/calvadomovies

Internal Links (74 found, 0 nofollow):

/polityka-cookies
/javascript:cookieLaw.cookieLawAccept(1);
/
/kontakt
/customer/account/
/customer/account/login/
/checkout/cart/
/promowane/nowosci.html
/promocje
/wyprzedaze.html
/nasze-marki
/promowane/pomysly-na-prezenty.html
/javascript:;
/javascript:void(0);
/kolekcja/czerwienie_i_bordo.html
/kuchnia/kolekcja/eva_solo.html
/jadalnia/kolekcja/blomus.html
/promowane/nowosci/antilo-kolekcja-2015.html
/promowane/oferta-dnia.html
/salon-i-dekoracje/zegary/kolekcja/leff_amsterdam.html
/posciel-snurk-zlota-rybka-bassie-200x200.html
/posciel-elegante-mild-stripes-pink.html
/dozownik-nicol-victoria.html
/poduszka-tree-goose.html
/tapeta-3d-spiderman-ultimate.html
/posciel-snurk-amazone-140x200.html
/dozownik-kw-energy-red.html
/biokominek-radius-uniflame-black.html
/posciel-satynowa-india-violet-180x200.html
/szachy-umbra-wobble.html
/biokominek-radius-topflame-matt-white.html
/posciel-snurk-butterfly.html
/posciel-tivolyo-fiesta-pink-x6-200x220.html
/posciel-hobby-delux-optimum-grey-200x220.html
/stojak-na-papier-toaletowy-umbra-ply-black.html
/kuchnia/kolekcja/casa_bugatti.html
/promowane/oferta-tygodnia.html
/misa-na-owoce-philippi-grid-m.html
/posciel-joop-cornflower-ecru.html
/posciel-sarev-satin-angela-navy-x6-200x220.html
/karmnik-bird-cafe-white.html
/posciel-joop-ornament-grey.html
/rabat-z-mbank
/rabat-z-pekao
/zegar-leff-tone35-black-index.html
/posciel-hobby-standard-linda-brown-x6-200x220.html
/posciel-hobby-exclusive-vegas-brown-x4-200x220.html
/posciel-snurk-princess-140x200.html
/posciel-sarev-satin-diona-blue-x6-200x220.html
/posciel-joop-shaded-squares-red.html
/posciel-sarev-satin-mayra-red-x6-200x220.html
/stojak-na-zdjecia-x36-fotofalls-l.html
/posciel-satynowa-era-brown.html
/posciel-hobby-exclusive-valeron-grey-x6-200x220.html
/posciel-hobby-premium-sacha-brown-x4-200x220.html
/posciel-hobby-tencel-chichek-red-x6-200x220.html
/dozownik-kw-noblesse-white-silver.html
/sypialnia/posciel.html
/sypialnia/koldry-i-poduszki.html
/sypialnia/narzuty.html
/sypialnia/koce-i-pledy.html
/lazienka/szlafroki.html
/o-calvado
/pomoc-i-wsparcie
/platnosc-i-dostawa
/zwroty-wymiany-reklamacje
/customer/account
/checkout/cart
/wishlist
/regulamin-sklepu
/polityka-prywatnosci
/wspolpraca-dla-sklepow
/wspolpraca-dla-architektow
/wspolpraca-prasa

Additional Files

Robots.txt
(missing)
The robots.txt file instructs search engine robots by allowing or restricting access to selected folders and pages of your website.
The robots.txt file has a huge impact on the correct page indexing in search engine results.
Make sure your website has a valid robots.txt file.
Sitemap.xml
The sitemap.xml file should contain a list of all pages of your website that need to be indexed by search engines.
Sitemap.xml file informs the search engine about relevant pages on your site, their latest update and significance in the context of the entire site.
Ensure the correctness of sitemap.xml

Social Media Signals

Facebook Likes
1831
The number of gained "Likes" can have a positive impact on the position of your site in search results.
Install the Facebook Like button on your website and encourage your users to like your site.
Facebook Shares
202
By sharing your site with friends on Facebook you have a chance to gain new visitors. A large number of "shares" may have a positive impact on the position of your site in search engines.
Google +1
14
The number of gained Google +1 has a positive impact on the position of your site in search results.
Install Google +1 button on your website and encourage your users to click on +1.

HTTP Headers

HTTP Headers
HTTP/1.1 200 OK
Server: nginx
Date: Tue, 29 Dec 2015 11:35:35 GMT
Content-Type: text/html; charset=UTF-8
Connection: keep-alive
Vary: Accept-Encoding
Set-Cookie: frontend=gs5tl3qb7qaeh1bhimva3iec61; expires=Wed, 30-Dec-2015 11:35:34 GMT; path=/; domain=www.calvado.com; HttpOnly
Expires: Thu, 19 Nov 1981 08:52:00 GMT
Cache-Control: no-store, no-cache, must-revalidate, post-check=0, pre-check=0
Pragma: no-cache
HTTP headers is the server return information, not visible on the website.
SEO audit can be performed only on sites that have an HTTP 200 OK header, which indicates proper functioning of the page.
Any other value of the HTTP code prevents from page positioning.

Domain and Server

IP Address
178.33.48.245
IP Address has no influence on website positioning.
On one IP address can work hundreds of different websites.
Avoid sharing IP address with spam websites.
Name Servers
ns2.calvado.com, ns1.calvado.com
DNS servers has no influence on website positioning.
Like IP address, many websites can use the same DNS servers.
Avoid sharing DNS names with spam websites.
Server Geolocation
(unknown)
Geographical localization of server has no direct influence on website positioning.
Use hosting companies located in regions where you are making your business.
Legend: Good Good Bad Bad Neutral Neutral

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