Table of Contents What is keyword research? Why is keyword research important for SEO? Find what people are searching for online Understand the competitive landscape Identify low competition content opportunities Understand search intent Assists in generating new...
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Table of Contents Why is it important to monitor organic rankings? Helps to identify trends Provides feedback on the effectiveness of SEO efforts 5 Ways to monitor organic rankings Make use of Google Search Console Google...
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Table of Contents What is SEO benchmarking? Why is it important to benchmark your SEO? How to benchmark your SEO? Determine which metrics to benchmark Do an analysis of the respective metrics Compare technical differences between...
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Table of Contents What is a brand audit? Why is conducting a brand audit important? How to conduct a brand audit Decide and consider your strategy Evaluate brand marketing assets Review SEO and web analytics Audit organic...
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